Volotea
A Spanish low-cost airline site widely used for domestic Italian and European flights.
Volotea at a glance
Volotea is a travel website and one of the most visited sites in Italy, currently ranked #184 in the country. It was founded in 2012 by Carlos Muñoz, Lázaro Ros and is headquartered in Barcelona, Spain (large Italian operations). Today Volotea is owned by Volotea S.A.. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through passenger fares, ancillary fees. Its closest rivals include ryanair.com, ita-airways.com, easyjet.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| volotea | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Italy
Company information
- Website
- volotea.com
- Sector
- Travel
- Owner
- Volotea S.A.
- Owner type
- Private company
- Founders
- Carlos Muñoz, Lázaro Ros
- Founded
- 2012
- Headquarters
- Barcelona, Spain (large Italian operations)
- Employees
- 2,000+
- Ownership
- Volotea S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Languages
- Italian, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Volotea operates a travel booking platform focused on Italy. A Spanish low-cost airline site widely used for domestic Italian and European flights. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #184 in this index
- Sector rank
- Leading travel site in Italy
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ryanair.com | ≈ 7.2 million / month | #185 class competitor | — |
| ita-airways.com | ≈ 5.4 million / month | #186 class competitor | — |
| easyjet.com | ≈ 3.6 million / month | #187 class competitor | — |
What is Volotea?
Volotea (volotea.com) is a travel booking platform serving users in Italy. A Spanish low-cost airline site widely used for domestic Italian and European flights. It ranks #184 among the most visited websites in the country in this index, within the travel category.
Who owns Volotea?
The site is operated by Volotea S.A., founded by Carlos Muñoz, Lázaro Ros. The company was established in 2012 and is headquartered in Barcelona, Spain (large Italian operations). It employs around 2,000+.
Traffic and audience
Traffic estimates place Volotea at roughly 12 million visits per month, about 0.4 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Volotea makes money
Revenue comes primarily from passenger fares, alongside ancillary fees.
Competitors in Italy
Its closest rivals include ryanair.com, ita-airways.com, easyjet.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Volotea is founded in Barcelona, Spain (large Italian operations).
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #184 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Volotea?
Volotea is operated by Volotea S.A.. Private company structure, based on public filings and press reporting.
Where is Volotea headquartered?
Volotea is headquartered in Barcelona, Spain (large Italian operations).
When was Volotea founded?
Volotea was founded in 2012 by Carlos Muñoz, Lázaro Ros.
How many employees does Volotea have?
Volotea employs approximately 2,000+ people.
What is Volotea's revenue?
Volotea's revenue: ≈ $1.2 billion annual revenue (est.).
Who are Volotea's competitors?
Main competitors in Italy include ryanair.com, ita-airways.com, easyjet.com.
How does Volotea make money?
Mainly passenger fares, ancillary fees.
Is Volotea publicly traded?
No — Volotea is not listed as an independent public company; it is operated by Volotea S.A..
How many visitors does Volotea get?
Third-party estimates place Volotea at roughly 12 million visits per month, mostly from Italy, with 71% mobile traffic.
Is Volotea safe?
Volotea is an established travel site founded in 2012 and ranked #184 in Italy; use the official domain volotea.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvolotea.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos