Trenitalia
The site of Italy's national rail operator for train tickets and timetables.
Trenitalia at a glance
Trenitalia is a travel website and one of the most visited sites in Italy, currently ranked #181 in the country. It was founded in 2000 by Italian State and is headquartered in Rome, Italy. Today Trenitalia is owned by Ferrovie dello Stato Italiane. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through ticket sales, regional contracts. Its closest rivals include italotreno.it, trainline.it, omio.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| trenitalia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Italy
Company information
- Website
- trenitalia.com
- Sector
- Travel
- Owner
- Ferrovie dello Stato Italiane
- Owner type
- State-owned company
- Founders
- Italian State
- Founded
- 2000
- Headquarters
- Rome, Italy
- Employees
- 30,000+
- Ownership
- Ferrovie dello Stato Italiane controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6 billion annual revenue (est.)
- Languages
- Italian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $6 billion annual revenue (est.)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Trenitalia operates a travel booking platform focused on Italy. The site of Italy's national rail operator for train tickets and timetables. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Regional contracts
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #181 in this index
- Sector rank
- Leading travel site in Italy
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| italotreno.it | ≈ 36 million / month | #182 class competitor | — |
| trainline.it | ≈ 27 million / month | #183 class competitor | — |
| omio.it | ≈ 18 million / month | #184 class competitor | — |
What is Trenitalia?
Trenitalia (trenitalia.com) is a travel booking platform serving users in Italy. The site of Italy's national rail operator for train tickets and timetables. It ranks #181 among the most visited websites in the country in this index, within the travel category.
Who owns Trenitalia?
The site is operated by Ferrovie dello Stato Italiane, founded by Italian State. The company was established in 2000 and is headquartered in Rome, Italy. It employs around 30,000+.
Traffic and audience
Traffic estimates place Trenitalia at roughly 60 million visits per month, about 2 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Trenitalia makes money
Revenue comes primarily from ticket sales, alongside regional contracts.
Competitors in Italy
Its closest rivals include italotreno.it, trainline.it, omio.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Trenitalia is founded in Rome, Italy.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Trenitalia?
Trenitalia is operated by Ferrovie dello Stato Italiane. State-owned company structure, based on public filings and press reporting.
Where is Trenitalia headquartered?
Trenitalia is headquartered in Rome, Italy.
When was Trenitalia founded?
Trenitalia was founded in 2000 by Italian State.
How many employees does Trenitalia have?
Trenitalia employs approximately 30,000+ people.
What is Trenitalia's revenue?
Trenitalia's revenue: ≈ $6 billion annual revenue (est.).
Who are Trenitalia's competitors?
Main competitors in Italy include italotreno.it, trainline.it, omio.it.
How does Trenitalia make money?
Mainly ticket sales, regional contracts.
Is Trenitalia publicly traded?
Trenitalia's ownership: State-owned company.
How many visitors does Trenitalia get?
Third-party estimates place Trenitalia at roughly 60 million visits per month, mostly from Italy, with 71% mobile traffic.
Is Trenitalia safe?
Trenitalia is an established travel site founded in 2000 and ranked #181 in Italy; use the official domain trenitalia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstrenitalia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos