Jet2
A UK leisure airline and holiday company selling flights and package holidays.
Jet2 at a glance
Jet2 is a travel website and one of the most visited sites in United Kingdom, currently ranked #173 in the country. It was founded in 2002 by Philip Meeson and is headquartered in Leeds, UK. Today Jet2 is owned by Jet2 plc. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through package holidays, passenger fares, ancillary fees. Its closest rivals include easyjet.com, tui.co.uk, ryanair.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jet2 | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United Kingdom
Company information
- Website
- jet2.com
- Sector
- Travel
- Owner
- Jet2 plc
- Owner type
- Public company
- Founders
- Philip Meeson
- Founded
- 2002
- Headquarters
- Leeds, UK
- Employees
- 10,000+
- Ownership
- Jet2 plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $7 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jet2 operates a travel booking platform focused on United Kingdom. A UK leisure airline and holiday company selling flights and package holidays. Revenue comes mainly from package holidays, supported by the other lines listed below.
- Package holidays
- Passenger fares
- Ancillary fees
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #173 in this index
- Sector rank
- Leading travel site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| easyjet.com | ≈ 18 million / month | #174 class competitor | — |
| tui.co.uk | ≈ 13.5 million / month | #175 class competitor | — |
| ryanair.com | ≈ 9 million / month | #176 class competitor | — |
What is Jet2?
Jet2 (jet2.com) is a travel booking platform serving users in United Kingdom. A UK leisure airline and holiday company selling flights and package holidays. It ranks #173 among the most visited websites in the country in this index, within the travel category.
Who owns Jet2?
The site is operated by Jet2 plc, founded by Philip Meeson. The company was established in 2002 and is headquartered in Leeds, UK. It employs around 10,000+.
Traffic and audience
Traffic estimates place Jet2 at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Jet2 makes money
Revenue comes primarily from package holidays, alongside passenger fares, ancillary fees.
Competitors in United Kingdom
Its closest rivals include easyjet.com, tui.co.uk, ryanair.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Jet2 is founded in Leeds, UK.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #173 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Jet2?
Jet2 is operated by Jet2 plc. Public company structure, based on public filings and press reporting.
Where is Jet2 headquartered?
Jet2 is headquartered in Leeds, UK.
When was Jet2 founded?
Jet2 was founded in 2002 by Philip Meeson.
How many employees does Jet2 have?
Jet2 employs approximately 10,000+ people.
What is Jet2's revenue?
Jet2's revenue: ≈ $7 billion annual revenue (est.).
Who are Jet2's competitors?
Main competitors in United Kingdom include easyjet.com, tui.co.uk, ryanair.com.
How does Jet2 make money?
Mainly package holidays, passenger fares, ancillary fees.
Is Jet2 publicly traded?
Jet2's ownership: Public company.
How many visitors does Jet2 get?
Third-party estimates place Jet2 at roughly 30 million visits per month, mostly from United Kingdom, with 71% mobile traffic.
Is Jet2 safe?
Jet2 is an established travel site founded in 2002 and ranked #173 in United Kingdom; use the official domain jet2.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjet2.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos