BT
The site of the UK's largest telecom group offering broadband, mobile and TV services.
BT at a glance
BT is a technology website and one of the most visited sites in United Kingdom, currently ranked #175 in the country. It was founded in 1984 by UK Government (privatisation) and is headquartered in London, UK. Today BT is owned by BT Group plc. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through broadband subscriptions, mobile plans, enterprise services. Its closest rivals include virginmedia.com, sky.com, vodafone.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bt | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United Kingdom
Company information
- Website
- bt.com
- Sector
- Technology
- Owner
- BT Group plc
- Owner type
- Public company
- Founders
- UK Government (privatisation)
- Founded
- 1984
- Headquarters
- London, UK
- Employees
- 100,000+
- Ownership
- BT Group plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $25 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BT operates a technology platform focused on United Kingdom. The site of the UK's largest telecom group offering broadband, mobile and TV services. Revenue comes mainly from broadband subscriptions, supported by the other lines listed below.
- Broadband subscriptions
- Mobile plans
- Enterprise services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #175 in this index
- Sector rank
- Leading technology site in United Kingdom
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| virginmedia.com | ≈ 36 million / month | #176 class competitor | — |
| sky.com | ≈ 27 million / month | #177 class competitor | — |
| vodafone.co.uk | ≈ 18 million / month | #178 class competitor | — |
What is BT?
BT (bt.com) is a technology platform serving users in United Kingdom. The site of the UK's largest telecom group offering broadband, mobile and TV services. It ranks #175 among the most visited websites in the country in this index, within the technology category.
Who owns BT?
The site is operated by BT Group plc, founded by UK Government (privatisation). The company was established in 1984 and is headquartered in London, UK. It employs around 100,000+.
Traffic and audience
Traffic estimates place BT at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How BT makes money
Revenue comes primarily from broadband subscriptions, alongside mobile plans, enterprise services.
Competitors in United Kingdom
Its closest rivals include virginmedia.com, sky.com, vodafone.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1984
BT is founded in London, UK.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #175 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns BT?
BT is operated by BT Group plc. Public company structure, based on public filings and press reporting.
Where is BT headquartered?
BT is headquartered in London, UK.
When was BT founded?
BT was founded in 1984 by UK Government (privatisation).
How many employees does BT have?
BT employs approximately 100,000+ people.
What is BT's revenue?
BT's revenue: ≈ $25 billion annual revenue (est.).
Who are BT's competitors?
Main competitors in United Kingdom include virginmedia.com, sky.com, vodafone.co.uk.
How does BT make money?
Mainly broadband subscriptions, mobile plans, enterprise services.
Is BT publicly traded?
BT's ownership: Public company.
How many visitors does BT get?
Third-party estimates place BT at roughly 60 million visits per month, mostly from United Kingdom, with 68% mobile traffic.
Is BT safe?
BT is an established technology site founded in 1984 and ranked #175 in United Kingdom; use the official domain bt.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbt.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos