Sky
The site of a major UK pay-TV and broadband provider with Sky News and streaming.
Sky at a glance
Sky is an entertainment & streaming website and one of the most visited sites in United Kingdom, currently ranked #176 in the country. It was founded in 1990 by BSkyB and is headquartered in London, UK. Today Sky is owned by Comcast. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through subscriptions, advertising, broadband. Its closest rivals include virginmedia.com, bt.com, netflix.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sky | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United Kingdom
Company information
- Website
- sky.com
- Sector
- Entertainment & Streaming
- Owner
- Comcast
- Owner type
- Subsidiary of public company
- Founders
- BSkyB
- Founded
- 1990
- Headquarters
- London, UK
- Employees
- 30,000+
- Ownership
- Comcast controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sky operates an entertainment and streaming service focused on United Kingdom. The site of a major UK pay-TV and broadband provider with Sky News and streaming. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
- Broadband
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #176 in this index
- Sector rank
- Leading entertainment & streaming site in United Kingdom
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| virginmedia.com | ≈ 42 million / month | #177 class competitor | — |
| bt.com | ≈ 31.5 million / month | #178 class competitor | — |
| netflix.com | ≈ 21 million / month | #179 class competitor | — |
What is Sky?
Sky (sky.com) is an entertainment and streaming service serving users in United Kingdom. The site of a major UK pay-TV and broadband provider with Sky News and streaming. It ranks #176 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Sky?
The site is operated by Comcast, founded by BSkyB. The company was established in 1990 and is headquartered in London, UK. It employs around 30,000+.
Traffic and audience
Traffic estimates place Sky at roughly 70 million visits per month, about 2.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Sky makes money
Revenue comes primarily from subscriptions, alongside advertising, broadband.
Competitors in United Kingdom
Its closest rivals include virginmedia.com, bt.com, netflix.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
Sky is founded in London, UK.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Sky?
Sky is operated by Comcast. Subsidiary of public company structure, based on public filings and press reporting.
Where is Sky headquartered?
Sky is headquartered in London, UK.
When was Sky founded?
Sky was founded in 1990 by BSkyB.
How many employees does Sky have?
Sky employs approximately 30,000+ people.
What is Sky's revenue?
Sky's revenue: ≈ $20 billion annual revenue (est.).
Who are Sky's competitors?
Main competitors in United Kingdom include virginmedia.com, bt.com, netflix.com.
How does Sky make money?
Mainly subscriptions, advertising, broadband.
Is Sky publicly traded?
Sky's ownership: Subsidiary of public company.
How many visitors does Sky get?
Third-party estimates place Sky at roughly 70 million visits per month, mostly from United Kingdom, with 74% mobile traffic.
Is Sky safe?
Sky is an established entertainment & streaming site founded in 1990 and ranked #176 in United Kingdom; use the official domain sky.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssky.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos