Digital Spy
A UK entertainment news site covering TV, film, celebrity and streaming.
Digital Spy at a glance
Digital Spy is an entertainment & streaming website and one of the most visited sites in United Kingdom, currently ranked #118 in the country. It was founded in 1999 by Not publicly disclosed and is headquartered in London, UK. Today Digital Spy is owned by Hearst UK. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include radiotimes.com, metro.co.uk, ladbible.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| digital spy | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United Kingdom
Company information
- Website
- digitalspy.com
- Sector
- Entertainment & Streaming
- Owner
- Hearst UK
- Owner type
- Subsidiary of private company
- Founders
- Not publicly disclosed
- Founded
- 1999
- Headquarters
- London, UK
- Employees
- 100+
- Ownership
- Hearst UK controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Digital Spy operates an entertainment and streaming service focused on United Kingdom. A UK entertainment news site covering TV, film, celebrity and streaming. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #118 in this index
- Sector rank
- Leading entertainment & streaming site in United Kingdom
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| radiotimes.com | ≈ 18 million / month | #119 class competitor | — |
| metro.co.uk | ≈ 13.5 million / month | #120 class competitor | — |
| ladbible.com | ≈ 9 million / month | #121 class competitor | — |
What is Digital Spy?
Digital Spy (digitalspy.com) is an entertainment and streaming service serving users in United Kingdom. A UK entertainment news site covering TV, film, celebrity and streaming. It ranks #118 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Digital Spy?
The site is operated by Hearst UK, founded by Not publicly disclosed. The company was established in 1999 and is headquartered in London, UK. It employs around 100+.
Traffic and audience
Traffic estimates place Digital Spy at roughly 30 million visits per month, about 1 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Digital Spy makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in United Kingdom
Its closest rivals include radiotimes.com, metro.co.uk, ladbible.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Digital Spy is founded in London, UK.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #118 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Digital Spy?
Digital Spy is operated by Hearst UK. Subsidiary of private company structure, based on public filings and press reporting.
Where is Digital Spy headquartered?
Digital Spy is headquartered in London, UK.
When was Digital Spy founded?
Digital Spy was founded in 1999 by Not publicly disclosed.
How many employees does Digital Spy have?
Digital Spy employs approximately 100+ people.
What is Digital Spy's revenue?
Digital Spy's revenue: ≈ $30 million annual revenue (est.).
Who are Digital Spy's competitors?
Main competitors in United Kingdom include radiotimes.com, metro.co.uk, ladbible.com.
How does Digital Spy make money?
Mainly digital advertising.
Is Digital Spy publicly traded?
No — Digital Spy is not listed as an independent public company; it is operated by Hearst UK.
How many visitors does Digital Spy get?
Third-party estimates place Digital Spy at roughly 30 million visits per month, mostly from United Kingdom, with 74% mobile traffic.
Is Digital Spy safe?
Digital Spy is an established entertainment & streaming site founded in 1999 and ranked #118 in United Kingdom; use the official domain digitalspy.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdigitalspy.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos