Channel 5 (My5)
The streaming and catch-up site of the UK broadcaster Channel 5.
Channel 5 at a glance
Channel 5 is an entertainment & streaming website and one of the most visited sites in United Kingdom, currently ranked #116 in the country. It was founded in 1997 by Channel 5 Broadcasting and is headquartered in London, UK. Today Channel 5 is owned by Paramount Global. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through tv advertising, digital advertising. Its closest rivals include itv.com, channel4.com, bbc.co.uk/iplayer.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| channel 5 (my5) | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United Kingdom
Company information
- Website
- my5.tv
- Sector
- Entertainment & Streaming
- Owner
- Paramount Global
- Owner type
- Subsidiary of public company
- Founders
- Channel 5 Broadcasting
- Founded
- 1997
- Headquarters
- London, UK
- Employees
- 700+
- Ownership
- Paramount Global controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Channel 5 (My5) operates an entertainment and streaming service focused on United Kingdom. The streaming and catch-up site of the UK broadcaster Channel 5. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #116 in this index
- Sector rank
- Leading entertainment & streaming site in United Kingdom
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| itv.com | ≈ 15 million / month | #117 class competitor | — |
| channel4.com | ≈ 11.2 million / month | #118 class competitor | — |
| bbc.co.uk/iplayer | ≈ 7.5 million / month | #119 class competitor | — |
What is Channel 5 (My5)?
Channel 5 (My5) (my5.tv) is an entertainment and streaming service serving users in United Kingdom. The streaming and catch-up site of the UK broadcaster Channel 5. It ranks #116 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Channel 5 (My5)?
The site is operated by Paramount Global, founded by Channel 5 Broadcasting. The company was established in 1997 and is headquartered in London, UK. It employs around 700+.
Traffic and audience
Traffic estimates place Channel 5 (My5) at roughly 25 million visits per month, about 0.8 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Channel 5 (My5) makes money
Revenue comes primarily from tv advertising, alongside digital advertising.
Competitors in United Kingdom
Its closest rivals include itv.com, channel4.com, bbc.co.uk/iplayer.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Channel 5 (My5) is founded in London, UK.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #116 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Channel 5 (My5)?
Channel 5 (My5) is operated by Paramount Global. Subsidiary of public company structure, based on public filings and press reporting.
Where is Channel 5 (My5) headquartered?
Channel 5 (My5) is headquartered in London, UK.
When was Channel 5 (My5) founded?
Channel 5 (My5) was founded in 1997 by Channel 5 Broadcasting.
How many employees does Channel 5 (My5) have?
Channel 5 (My5) employs approximately 700+ people.
What is Channel 5 (My5)'s revenue?
Channel 5 (My5)'s revenue: ≈ $700 million annual revenue (est.).
Who are Channel 5 (My5)'s competitors?
Main competitors in United Kingdom include itv.com, channel4.com, bbc.co.uk/iplayer.
How does Channel 5 (My5) make money?
Mainly tv advertising, digital advertising.
Is Channel 5 (My5) publicly traded?
Channel 5 (My5)'s ownership: Subsidiary of public company.
How many visitors does Channel 5 (My5) get?
Third-party estimates place Channel 5 (My5) at roughly 25 million visits per month, mostly from United Kingdom, with 74% mobile traffic.
Is Channel 5 (My5) safe?
Channel 5 (My5) is an established entertainment & streaming site founded in 1997 and ranked #116 in United Kingdom; use the official domain my5.tv and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmy5.tv
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos