LADbible
A UK viral media brand with news, video and entertainment content aimed at young audiences.
LADbible at a glance
LADbible is an entertainment & streaming website and one of the most visited sites in United Kingdom, currently ranked #113 in the country. It was founded in 2012 by Arvin Kumar, Solly Solomou, Jack Wilson and is headquartered in Manchester, UK. Today LADbible is owned by LADbible Group. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through digital advertising, branded content, video. Its closest rivals include sportbible.com, unilad.com, buzzfeed.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ladbible | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United Kingdom
Company information
- Website
- ladbible.com
- Sector
- Entertainment & Streaming
- Owner
- LADbible Group
- Owner type
- Public company
- Founders
- Arvin Kumar, Solly Solomou, Jack Wilson
- Founded
- 2012
- Headquarters
- Manchester, UK
- Employees
- 500+
- Ownership
- LADbible Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $320 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $320 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
LADbible operates an entertainment and streaming service focused on United Kingdom. A UK viral media brand with news, video and entertainment content aimed at young audiences. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Branded content
- Video
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #113 in this index
- Sector rank
- Leading entertainment & streaming site in United Kingdom
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sportbible.com | ≈ 54 million / month | #114 class competitor | — |
| unilad.com | ≈ 40.5 million / month | #115 class competitor | — |
| buzzfeed.com | ≈ 27 million / month | #116 class competitor | — |
What is LADbible?
LADbible (ladbible.com) is an entertainment and streaming service serving users in United Kingdom. A UK viral media brand with news, video and entertainment content aimed at young audiences. It ranks #113 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns LADbible?
The site is operated by LADbible Group, founded by Arvin Kumar, Solly Solomou, Jack Wilson. The company was established in 2012 and is headquartered in Manchester, UK. It employs around 500+.
Traffic and audience
Traffic estimates place LADbible at roughly 90 million visits per month, about 3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How LADbible makes money
Revenue comes primarily from digital advertising, alongside branded content, video.
Competitors in United Kingdom
Its closest rivals include sportbible.com, unilad.com, buzzfeed.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
LADbible is founded in Manchester, UK.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #113 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns LADbible?
LADbible is operated by LADbible Group. Public company structure, based on public filings and press reporting.
Where is LADbible headquartered?
LADbible is headquartered in Manchester, UK.
When was LADbible founded?
LADbible was founded in 2012 by Arvin Kumar, Solly Solomou, Jack Wilson.
How many employees does LADbible have?
LADbible employs approximately 500+ people.
What is LADbible's revenue?
LADbible's revenue: ≈ $320 million annual revenue (est.).
Who are LADbible's competitors?
Main competitors in United Kingdom include sportbible.com, unilad.com, buzzfeed.com.
How does LADbible make money?
Mainly digital advertising, branded content, video.
Is LADbible publicly traded?
LADbible's ownership: Public company.
How many visitors does LADbible get?
Third-party estimates place LADbible at roughly 90 million visits per month, mostly from United Kingdom, with 74% mobile traffic.
Is LADbible safe?
LADbible is an established entertainment & streaming site founded in 2012 and ranked #113 in United Kingdom; use the official domain ladbible.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsladbible.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos