talkSPORT
A UK sports radio brand and site with live commentary, news and transfer coverage.
talkSPORT at a glance
talkSPORT is a sports website and one of the most visited sites in United Kingdom, currently ranked #111 in the country. It was founded in 1995 by Kelvin MacKenzie and is headquartered in London, UK. Today talkSPORT is owned by News UK. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through radio advertising, digital advertising. Its closest rivals include skysports.com, sportbible.com, goal.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| talksport | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United Kingdom
Company information
- Website
- talksport.com
- Sector
- Sports
- Owner
- News UK
- Owner type
- Subsidiary of public company
- Founders
- Kelvin MacKenzie
- Founded
- 1995
- Headquarters
- London, UK
- Employees
- 200+
- Ownership
- News UK controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
talkSPORT operates a sports media platform focused on United Kingdom. A UK sports radio brand and site with live commentary, news and transfer coverage. Revenue comes mainly from radio advertising, supported by the other lines listed below.
- Radio advertising
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #111 in this index
- Sector rank
- Leading sports site in United Kingdom
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| skysports.com | ≈ 18 million / month | #112 class competitor | — |
| sportbible.com | ≈ 13.5 million / month | #113 class competitor | — |
| goal.com | ≈ 9 million / month | #114 class competitor | — |
What is talkSPORT?
talkSPORT (talksport.com) is a sports media platform serving users in United Kingdom. A UK sports radio brand and site with live commentary, news and transfer coverage. It ranks #111 among the most visited websites in the country in this index, within the sports category.
Who owns talkSPORT?
The site is operated by News UK, founded by Kelvin MacKenzie. The company was established in 1995 and is headquartered in London, UK. It employs around 200+.
Traffic and audience
Traffic estimates place talkSPORT at roughly 30 million visits per month, about 1 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How talkSPORT makes money
Revenue comes primarily from radio advertising, alongside digital advertising.
Competitors in United Kingdom
Its closest rivals include skysports.com, sportbible.com, goal.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
talkSPORT is founded in London, UK.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns talkSPORT?
talkSPORT is operated by News UK. Subsidiary of public company structure, based on public filings and press reporting.
Where is talkSPORT headquartered?
talkSPORT is headquartered in London, UK.
When was talkSPORT founded?
talkSPORT was founded in 1995 by Kelvin MacKenzie.
How many employees does talkSPORT have?
talkSPORT employs approximately 200+ people.
What is talkSPORT's revenue?
talkSPORT's revenue: ≈ $100 million annual revenue (est.).
Who are talkSPORT's competitors?
Main competitors in United Kingdom include skysports.com, sportbible.com, goal.com.
How does talkSPORT make money?
Mainly radio advertising, digital advertising.
Is talkSPORT publicly traded?
talkSPORT's ownership: Subsidiary of public company.
How many visitors does talkSPORT get?
Third-party estimates place talkSPORT at roughly 30 million visits per month, mostly from United Kingdom, with 83% mobile traffic.
Is talkSPORT safe?
talkSPORT is an established sports site founded in 1995 and ranked #111 in United Kingdom; use the official domain talksport.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstalksport.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos