Premier League
The official site of English top-flight football with fixtures, tables, stats and fantasy.
Premier League at a glance
Premier League is a sports website and one of the most visited sites in United Kingdom, currently ranked #199 in the country. It was founded in 1992 by English top-flight clubs and is headquartered in London, UK. Today Premier League is owned by The Football Association Premier League Limited. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through media rights, sponsorships. Its closest rivals include skysports.com, bbc.co.uk/sport, goal.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| premier league | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United Kingdom
Company information
- Website
- premierleague.com
- Sector
- Sports
- Owner
- The Football Association Premier League Limited
- Owner type
- Private company
- Founders
- English top-flight clubs
- Founded
- 1992
- Headquarters
- London, UK
- Employees
- 500+
- Ownership
- The Football Association Premier League Limited controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $7 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Premier League operates a sports media platform focused on United Kingdom. The official site of English top-flight football with fixtures, tables, stats and fantasy. Revenue comes mainly from media rights, supported by the other lines listed below.
- Media rights
- Sponsorships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #199 in this index
- Sector rank
- Leading sports site in United Kingdom
- Global rank
- 700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| skysports.com | ≈ 48 million / month | #200 class competitor | — |
| bbc.co.uk/sport | ≈ 36 million / month | #201 class competitor | — |
| goal.com | ≈ 24 million / month | #202 class competitor | — |
What is Premier League?
Premier League (premierleague.com) is a sports media platform serving users in United Kingdom. The official site of English top-flight football with fixtures, tables, stats and fantasy. It ranks #199 among the most visited websites in the country in this index, within the sports category.
Who owns Premier League?
The site is operated by The Football Association Premier League Limited, founded by English top-flight clubs. The company was established in 1992 and is headquartered in London, UK. It employs around 500+.
Traffic and audience
Traffic estimates place Premier League at roughly 80 million visits per month, about 2.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Premier League makes money
Revenue comes primarily from media rights, alongside sponsorships.
Competitors in United Kingdom
Its closest rivals include skysports.com, bbc.co.uk/sport, goal.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1992
Premier League is founded in London, UK.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #199 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Premier League?
Premier League is operated by The Football Association Premier League Limited. Private company structure, based on public filings and press reporting.
Where is Premier League headquartered?
Premier League is headquartered in London, UK.
When was Premier League founded?
Premier League was founded in 1992 by English top-flight clubs.
How many employees does Premier League have?
Premier League employs approximately 500+ people.
What is Premier League's revenue?
Premier League's revenue: ≈ $7 billion annual revenue (est.).
Who are Premier League's competitors?
Main competitors in United Kingdom include skysports.com, bbc.co.uk/sport, goal.com.
How does Premier League make money?
Mainly media rights, sponsorships.
Is Premier League publicly traded?
No — Premier League is not listed as an independent public company; it is operated by The Football Association Premier League Limited.
How many visitors does Premier League get?
Third-party estimates place Premier League at roughly 80 million visits per month, mostly from United Kingdom, with 83% mobile traffic.
Is Premier League safe?
Premier League is an established sports site founded in 1992 and ranked #199 in United Kingdom; use the official domain premierleague.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspremierleague.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos