TuttoMercatoWeb
An Italian football news site focused on transfer market coverage and clubs.
TuttoMercatoWeb at a glance
TuttoMercatoWeb is a sports website and one of the most visited sites in Italy, currently ranked #120 in the country. It was founded in 2000 by Not publicly disclosed and is headquartered in Florence, Italy. Today TuttoMercatoWeb is owned by Tuttomercatoweb S.r.l.. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include gazzetta.it, calciomercato.com, corrieredellosport.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tuttomercatoweb | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Italy
Company information
- Website
- tuttomercatoweb.com
- Sector
- Sports
- Owner
- Tuttomercatoweb S.r.l.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2000
- Headquarters
- Florence, Italy
- Employees
- 100+
- Ownership
- Tuttomercatoweb S.r.l. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
TuttoMercatoWeb operates a sports media platform focused on Italy. An Italian football news site focused on transfer market coverage and clubs. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #120 in this index
- Sector rank
- Leading sports site in Italy
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gazzetta.it | ≈ 42 million / month | #121 class competitor | — |
| calciomercato.com | ≈ 31.5 million / month | #122 class competitor | — |
| corrieredellosport.it | ≈ 21 million / month | #123 class competitor | — |
What is TuttoMercatoWeb?
TuttoMercatoWeb (tuttomercatoweb.com) is a sports media platform serving users in Italy. An Italian football news site focused on transfer market coverage and clubs. It ranks #120 among the most visited websites in the country in this index, within the sports category.
Who owns TuttoMercatoWeb?
The site is operated by Tuttomercatoweb S.r.l., founded by Not publicly disclosed. The company was established in 2000 and is headquartered in Florence, Italy. It employs around 100+.
Traffic and audience
Traffic estimates place TuttoMercatoWeb at roughly 70 million visits per month, about 2.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How TuttoMercatoWeb makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Italy
Its closest rivals include gazzetta.it, calciomercato.com, corrieredellosport.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
TuttoMercatoWeb is founded in Florence, Italy.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #120 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns TuttoMercatoWeb?
TuttoMercatoWeb is operated by Tuttomercatoweb S.r.l.. Private company structure, based on public filings and press reporting.
Where is TuttoMercatoWeb headquartered?
TuttoMercatoWeb is headquartered in Florence, Italy.
When was TuttoMercatoWeb founded?
TuttoMercatoWeb was founded in 2000 by Not publicly disclosed.
How many employees does TuttoMercatoWeb have?
TuttoMercatoWeb employs approximately 100+ people.
What is TuttoMercatoWeb's revenue?
TuttoMercatoWeb's revenue: ≈ $20 million annual revenue (est.).
Who are TuttoMercatoWeb's competitors?
Main competitors in Italy include gazzetta.it, calciomercato.com, corrieredellosport.it.
How does TuttoMercatoWeb make money?
Mainly digital advertising.
Is TuttoMercatoWeb publicly traded?
No — TuttoMercatoWeb is not listed as an independent public company; it is operated by Tuttomercatoweb S.r.l..
How many visitors does TuttoMercatoWeb get?
Third-party estimates place TuttoMercatoWeb at roughly 70 million visits per month, mostly from Italy, with 83% mobile traffic.
Is TuttoMercatoWeb safe?
TuttoMercatoWeb is an established sports site founded in 2000 and ranked #120 in Italy; use the official domain tuttomercatoweb.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstuttomercatoweb.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos