Calciomercato.com
An Italian football news site covering transfers, Serie A and international football.
Calciomercato.com at a glance
Calciomercato.com is a sports website and one of the most visited sites in Italy, currently ranked #121 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in Milan, Italy. Today Calciomercato.com is owned by Calciomercato S.r.l.. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include tuttomercatoweb.com, gazzetta.it, sport.sky.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| calciomercato.com | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Italy
Company information
- Website
- calciomercato.com
- Sector
- Sports
- Owner
- Calciomercato S.r.l.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- Milan, Italy
- Employees
- 100+
- Ownership
- Calciomercato S.r.l. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Calciomercato.com operates a sports media platform focused on Italy. An Italian football news site covering transfers, Serie A and international football. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #121 in this index
- Sector rank
- Leading sports site in Italy
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tuttomercatoweb.com | ≈ 30 million / month | #122 class competitor | — |
| gazzetta.it | ≈ 22.5 million / month | #123 class competitor | — |
| sport.sky.it | ≈ 15 million / month | #124 class competitor | — |
What is Calciomercato.com?
Calciomercato.com (calciomercato.com) is a sports media platform serving users in Italy. An Italian football news site covering transfers, Serie A and international football. It ranks #121 among the most visited websites in the country in this index, within the sports category.
Who owns Calciomercato.com?
The site is operated by Calciomercato S.r.l., founded by Not publicly disclosed. The company was established in 1998 and is headquartered in Milan, Italy. It employs around 100+.
Traffic and audience
Traffic estimates place Calciomercato.com at roughly 50 million visits per month, about 1.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Calciomercato.com makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Italy
Its closest rivals include tuttomercatoweb.com, gazzetta.it, sport.sky.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Calciomercato.com is founded in Milan, Italy.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #121 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Calciomercato.com?
Calciomercato.com is operated by Calciomercato S.r.l.. Private company structure, based on public filings and press reporting.
Where is Calciomercato.com headquartered?
Calciomercato.com is headquartered in Milan, Italy.
When was Calciomercato.com founded?
Calciomercato.com was founded in 1998 by Not publicly disclosed.
How many employees does Calciomercato.com have?
Calciomercato.com employs approximately 100+ people.
What is Calciomercato.com's revenue?
Calciomercato.com's revenue: ≈ $20 million annual revenue (est.).
Who are Calciomercato.com's competitors?
Main competitors in Italy include tuttomercatoweb.com, gazzetta.it, sport.sky.it.
How does Calciomercato.com make money?
Mainly digital advertising.
Is Calciomercato.com publicly traded?
No — Calciomercato.com is not listed as an independent public company; it is operated by Calciomercato S.r.l..
How many visitors does Calciomercato.com get?
Third-party estimates place Calciomercato.com at roughly 50 million visits per month, mostly from Italy, with 83% mobile traffic.
Is Calciomercato.com safe?
Calciomercato.com is an established sports site founded in 1998 and ranked #121 in Italy; use the official domain calciomercato.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscalciomercato.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos