Sky Sport
The sports portal of Sky Italia with news, video, live scores and streaming.
Sky Sport at a glance
Sky Sport is a sports website and one of the most visited sites in Italy, currently ranked #122 in the country. It was founded in 2003 by Sky Italia and is headquartered in Milan, Italy. Today Sky Sport is owned by Sky Italia (Comcast). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include gazzetta.it, dazn.com, corrieredellosport.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sky sport | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Italy
Company information
- Website
- sport.sky.it
- Sector
- Sports
- Owner
- Sky Italia (Comcast)
- Owner type
- Subsidiary of public company
- Founders
- Sky Italia
- Founded
- 2003
- Headquarters
- Milan, Italy
- Employees
- 500+
- Ownership
- Sky Italia (Comcast) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sky Sport operates a sports media platform focused on Italy. The sports portal of Sky Italia with news, video, live scores and streaming. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #122 in this index
- Sector rank
- Leading sports site in Italy
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gazzetta.it | ≈ 36 million / month | #123 class competitor | — |
| dazn.com | ≈ 27 million / month | #124 class competitor | — |
| corrieredellosport.it | ≈ 18 million / month | #125 class competitor | — |
What is Sky Sport?
Sky Sport (sport.sky.it) is a sports media platform serving users in Italy. The sports portal of Sky Italia with news, video, live scores and streaming. It ranks #122 among the most visited websites in the country in this index, within the sports category.
Who owns Sky Sport?
The site is operated by Sky Italia (Comcast), founded by Sky Italia. The company was established in 2003 and is headquartered in Milan, Italy. It employs around 500+.
Traffic and audience
Traffic estimates place Sky Sport at roughly 60 million visits per month, about 2 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Sky Sport makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in Italy
Its closest rivals include gazzetta.it, dazn.com, corrieredellosport.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Sky Sport is founded in Milan, Italy.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #122 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Sky Sport?
Sky Sport is operated by Sky Italia (Comcast). Subsidiary of public company structure, based on public filings and press reporting.
Where is Sky Sport headquartered?
Sky Sport is headquartered in Milan, Italy.
When was Sky Sport founded?
Sky Sport was founded in 2003 by Sky Italia.
How many employees does Sky Sport have?
Sky Sport employs approximately 500+ people.
What is Sky Sport's revenue?
Sky Sport's revenue: ≈ $1 billion annual revenue (est.).
Who are Sky Sport's competitors?
Main competitors in Italy include gazzetta.it, dazn.com, corrieredellosport.it.
How does Sky Sport make money?
Mainly subscriptions, advertising.
Is Sky Sport publicly traded?
Sky Sport's ownership: Subsidiary of public company.
How many visitors does Sky Sport get?
Third-party estimates place Sky Sport at roughly 60 million visits per month, mostly from Italy, with 83% mobile traffic.
Is Sky Sport safe?
Sky Sport is an established sports site founded in 2003 and ranked #122 in Italy; use the official domain sport.sky.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssport.sky.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos