GialloZafferano
Italy's most popular recipe site with step-by-step recipes and cooking videos.
GialloZafferano at a glance
GialloZafferano is a food & delivery website and one of the most visited sites in Italy, currently ranked #116 in the country. It was founded in 2006 by Not publicly disclosed and is headquartered in Milan, Italy. Today GialloZafferano is owned by Banijay Group. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through digital advertising, branded content, magazine sales. Its closest rivals include cucchiaio.it, fattoincasadabenedetta.it, cookaround.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| giallozafferano | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Italy
Company information
- Website
- giallozafferano.it
- Sector
- Food & Delivery
- Owner
- Banijay Group
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 2006
- Headquarters
- Milan, Italy
- Employees
- 100+
- Ownership
- Banijay Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Italian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
GialloZafferano operates a food and grocery delivery platform focused on Italy. Italy's most popular recipe site with step-by-step recipes and cooking videos. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Branded content
- Magazine sales
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #116 in this index
- Sector rank
- Leading food & delivery site in Italy
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cucchiaio.it | ≈ 54 million / month | #117 class competitor | — |
| fattoincasadabenedetta.it | ≈ 40.5 million / month | #118 class competitor | — |
| cookaround.com | ≈ 27 million / month | #119 class competitor | — |
What is GialloZafferano?
GialloZafferano (giallozafferano.it) is a food and grocery delivery platform serving users in Italy. Italy's most popular recipe site with step-by-step recipes and cooking videos. It ranks #116 among the most visited websites in the country in this index, within the food & delivery category.
Who owns GialloZafferano?
The site is operated by Banijay Group, founded by Not publicly disclosed. The company was established in 2006 and is headquartered in Milan, Italy. It employs around 100+.
Traffic and audience
Traffic estimates place GialloZafferano at roughly 90 million visits per month, about 3 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How GialloZafferano makes money
Revenue comes primarily from digital advertising, alongside branded content, magazine sales.
Competitors in Italy
Its closest rivals include cucchiaio.it, fattoincasadabenedetta.it, cookaround.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
GialloZafferano is founded in Milan, Italy.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #116 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns GialloZafferano?
GialloZafferano is operated by Banijay Group. Subsidiary of public company structure, based on public filings and press reporting.
Where is GialloZafferano headquartered?
GialloZafferano is headquartered in Milan, Italy.
When was GialloZafferano founded?
GialloZafferano was founded in 2006 by Not publicly disclosed.
How many employees does GialloZafferano have?
GialloZafferano employs approximately 100+ people.
What is GialloZafferano's revenue?
GialloZafferano's revenue: ≈ $60 million annual revenue (est.).
Who are GialloZafferano's competitors?
Main competitors in Italy include cucchiaio.it, fattoincasadabenedetta.it, cookaround.com.
How does GialloZafferano make money?
Mainly digital advertising, branded content, magazine sales.
Is GialloZafferano publicly traded?
GialloZafferano's ownership: Subsidiary of public company.
How many visitors does GialloZafferano get?
Third-party estimates place GialloZafferano at roughly 90 million visits per month, mostly from Italy, with 89% mobile traffic.
Is GialloZafferano safe?
GialloZafferano is an established food & delivery site founded in 2006 and ranked #116 in Italy; use the official domain giallozafferano.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgiallozafferano.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos