RaiPlay
The streaming platform of RAI with live channels, series and catch-up content.
RaiPlay at a glance
RaiPlay is an entertainment & streaming website and one of the most visited sites in Italy, currently ranked #113 in the country. It was founded in 2016 by RAI and is headquartered in Rome, Italy. Today RaiPlay is owned by RAI Radiotelevisione italiana. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through broadcast license fees, advertising. Its closest rivals include mediasetinfinity.mediaset.it, la7.it, netflix.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| raiplay | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Italy
Company information
- Website
- raiplay.it
- Sector
- Entertainment & Streaming
- Owner
- RAI Radiotelevisione italiana
- Owner type
- State-owned company
- Founders
- RAI
- Founded
- 2016
- Headquarters
- Rome, Italy
- Employees
- 500+
- Ownership
- RAI Radiotelevisione italiana controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- N/A (license-fee funded)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- N/A (license-fee funded)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
RaiPlay operates an entertainment and streaming service focused on Italy. The streaming platform of RAI with live channels, series and catch-up content. Revenue comes mainly from broadcast license fees, supported by the other lines listed below.
- Broadcast license fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #113 in this index
- Sector rank
- Leading entertainment & streaming site in Italy
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mediasetinfinity.mediaset.it | ≈ 18 million / month | #114 class competitor | — |
| la7.it | ≈ 13.5 million / month | #115 class competitor | — |
| netflix.com | ≈ 9 million / month | #116 class competitor | — |
What is RaiPlay?
RaiPlay (raiplay.it) is an entertainment and streaming service serving users in Italy. The streaming platform of RAI with live channels, series and catch-up content. It ranks #113 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns RaiPlay?
The site is operated by RAI Radiotelevisione italiana, founded by RAI. The company was established in 2016 and is headquartered in Rome, Italy. It employs around 500+.
Traffic and audience
Traffic estimates place RaiPlay at roughly 30 million visits per month, about 1 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How RaiPlay makes money
Revenue comes primarily from broadcast license fees, alongside advertising.
Competitors in Italy
Its closest rivals include mediasetinfinity.mediaset.it, la7.it, netflix.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
RaiPlay is founded in Rome, Italy.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #113 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns RaiPlay?
RaiPlay is operated by RAI Radiotelevisione italiana. State-owned company structure, based on public filings and press reporting.
Where is RaiPlay headquartered?
RaiPlay is headquartered in Rome, Italy.
When was RaiPlay founded?
RaiPlay was founded in 2016 by RAI.
How many employees does RaiPlay have?
RaiPlay employs approximately 500+ people.
What is RaiPlay's revenue?
RaiPlay's revenue: N/A (license-fee funded).
Who are RaiPlay's competitors?
Main competitors in Italy include mediasetinfinity.mediaset.it, la7.it, netflix.com.
How does RaiPlay make money?
Mainly broadcast license fees, advertising.
Is RaiPlay publicly traded?
RaiPlay's ownership: State-owned company.
How many visitors does RaiPlay get?
Third-party estimates place RaiPlay at roughly 30 million visits per month, mostly from Italy, with 74% mobile traffic.
Is RaiPlay safe?
RaiPlay is an established entertainment & streaming site founded in 2016 and ranked #113 in Italy; use the official domain raiplay.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsraiplay.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos