Sky TG24 / Sky Italia
The Italian Sky site with Sky TG24 news, entertainment and sport.
Sky TG24 / Sky Italia at a glance
Sky TG24 / Sky Italia is a news & media website and one of the most visited sites in Italy, currently ranked #111 in the country. It was founded in 2003 by News Corp and is headquartered in Milan, Italy. Today Sky TG24 / Sky Italia is owned by Sky Italia (Comcast). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include tgcom24.mediaset.it, rainews.it, dazn.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sky tg24 / sky italia | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Italy
Company information
- Website
- sky.it
- Sector
- News & Media
- Owner
- Sky Italia (Comcast)
- Owner type
- Subsidiary of public company
- Founders
- News Corp
- Founded
- 2003
- Headquarters
- Milan, Italy
- Employees
- 4,000+
- Ownership
- Sky Italia (Comcast) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sky TG24 / Sky Italia operates a news and media publisher focused on Italy. The Italian Sky site with Sky TG24 news, entertainment and sport. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #111 in this index
- Sector rank
- Leading news & media site in Italy
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tgcom24.mediaset.it | ≈ 36 million / month | #112 class competitor | — |
| rainews.it | ≈ 27 million / month | #113 class competitor | — |
| dazn.com | ≈ 18 million / month | #114 class competitor | — |
What is Sky TG24 / Sky Italia?
Sky TG24 / Sky Italia (sky.it) is a news and media publisher serving users in Italy. The Italian Sky site with Sky TG24 news, entertainment and sport. It ranks #111 among the most visited websites in the country in this index, within the news & media category.
Who owns Sky TG24 / Sky Italia?
The site is operated by Sky Italia (Comcast), founded by News Corp. The company was established in 2003 and is headquartered in Milan, Italy. It employs around 4,000+.
Traffic and audience
Traffic estimates place Sky TG24 / Sky Italia at roughly 60 million visits per month, about 2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Sky TG24 / Sky Italia makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in Italy
Its closest rivals include tgcom24.mediaset.it, rainews.it, dazn.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Sky TG24 / Sky Italia is founded in Milan, Italy.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Sky TG24 / Sky Italia?
Sky TG24 / Sky Italia is operated by Sky Italia (Comcast). Subsidiary of public company structure, based on public filings and press reporting.
Where is Sky TG24 / Sky Italia headquartered?
Sky TG24 / Sky Italia is headquartered in Milan, Italy.
When was Sky TG24 / Sky Italia founded?
Sky TG24 / Sky Italia was founded in 2003 by News Corp.
How many employees does Sky TG24 / Sky Italia have?
Sky TG24 / Sky Italia employs approximately 4,000+ people.
What is Sky TG24 / Sky Italia's revenue?
Sky TG24 / Sky Italia's revenue: ≈ $3.5 billion annual revenue (est.).
Who are Sky TG24 / Sky Italia's competitors?
Main competitors in Italy include tgcom24.mediaset.it, rainews.it, dazn.com.
How does Sky TG24 / Sky Italia make money?
Mainly subscriptions, advertising.
Is Sky TG24 / Sky Italia publicly traded?
Sky TG24 / Sky Italia's ownership: Subsidiary of public company.
How many visitors does Sky TG24 / Sky Italia get?
Third-party estimates place Sky TG24 / Sky Italia at roughly 60 million visits per month, mostly from Italy, with 79% mobile traffic.
Is Sky TG24 / Sky Italia safe?
Sky TG24 / Sky Italia is an established news & media site founded in 2003 and ranked #111 in Italy; use the official domain sky.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssky.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos