Today.it
An Italian news network with national headlines and a large set of local city editions.
Today.it at a glance
Today.it is a news & media website and one of the most visited sites in Italy, currently ranked #107 in the country. It was founded in 2009 by Not publicly disclosed and is headquartered in Ravenna, Italy. Today Today.it is owned by Citynews S.p.A.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through digital advertising. Its closest rivals include fanpage.it, repubblica.it, ilgiornale.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| today.it | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Italy
Company information
- Website
- today.it
- Sector
- News & Media
- Owner
- Citynews S.p.A.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2009
- Headquarters
- Ravenna, Italy
- Employees
- 200+
- Ownership
- Citynews S.p.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Today.it operates a news and media publisher focused on Italy. An Italian news network with national headlines and a large set of local city editions. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #107 in this index
- Sector rank
- Leading news & media site in Italy
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fanpage.it | ≈ 36 million / month | #108 class competitor | — |
| repubblica.it | ≈ 27 million / month | #109 class competitor | — |
| ilgiornale.it | ≈ 18 million / month | #110 class competitor | — |
What is Today.it?
Today.it (today.it) is a news and media publisher serving users in Italy. An Italian news network with national headlines and a large set of local city editions. It ranks #107 among the most visited websites in the country in this index, within the news & media category.
Who owns Today.it?
The site is operated by Citynews S.p.A., founded by Not publicly disclosed. The company was established in 2009 and is headquartered in Ravenna, Italy. It employs around 200+.
Traffic and audience
Traffic estimates place Today.it at roughly 60 million visits per month, about 2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Today.it makes money
Revenue comes primarily from digital advertising, alongside .
Competitors in Italy
Its closest rivals include fanpage.it, repubblica.it, ilgiornale.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Today.it is founded in Ravenna, Italy.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #107 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Today.it?
Today.it is operated by Citynews S.p.A.. Private company structure, based on public filings and press reporting.
Where is Today.it headquartered?
Today.it is headquartered in Ravenna, Italy.
When was Today.it founded?
Today.it was founded in 2009 by Not publicly disclosed.
How many employees does Today.it have?
Today.it employs approximately 200+ people.
What is Today.it's revenue?
Today.it's revenue: ≈ $30 million annual revenue (est.).
Who are Today.it's competitors?
Main competitors in Italy include fanpage.it, repubblica.it, ilgiornale.it.
How does Today.it make money?
Mainly digital advertising.
Is Today.it publicly traded?
No — Today.it is not listed as an independent public company; it is operated by Citynews S.p.A..
How many visitors does Today.it get?
Third-party estimates place Today.it at roughly 60 million visits per month, mostly from Italy, with 79% mobile traffic.
Is Today.it safe?
Today.it is an established news & media site founded in 2009 and ranked #107 in Italy; use the official domain today.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstoday.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos