Il Sole 24 Ore
Italy's leading business and financial daily with markets, economy and tax coverage.
Il Sole 24 Ore at a glance
Il Sole 24 Ore is a news & media website and one of the most visited sites in Italy, currently ranked #105 in the country. It was founded in 1965 by Confindustria and is headquartered in Milan, Italy. Today Il Sole 24 Ore is owned by Il Sole 24 Ore S.p.A. (Confindustria). Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through subscriptions, digital advertising, professional services. Its closest rivals include corriere.it, repubblica.it, milanofinanza.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| il sole 24 ore | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Italy
Company information
- Website
- ilsole24ore.com
- Sector
- News & Media
- Owner
- Il Sole 24 Ore S.p.A. (Confindustria)
- Owner type
- Public company
- Founders
- Confindustria
- Founded
- 1965
- Headquarters
- Milan, Italy
- Employees
- 800+
- Ownership
- Il Sole 24 Ore S.p.A. (Confindustria) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $250 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $250 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Il Sole 24 Ore operates a news and media publisher focused on Italy. Italy's leading business and financial daily with markets, economy and tax coverage. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Professional services
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #105 in this index
- Sector rank
- Leading news & media site in Italy
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| corriere.it | ≈ 27 million / month | #106 class competitor | — |
| repubblica.it | ≈ 20.2 million / month | #107 class competitor | — |
| milanofinanza.it | ≈ 13.5 million / month | #108 class competitor | — |
What is Il Sole 24 Ore?
Il Sole 24 Ore (ilsole24ore.com) is a news and media publisher serving users in Italy. Italy's leading business and financial daily with markets, economy and tax coverage. It ranks #105 among the most visited websites in the country in this index, within the news & media category.
Who owns Il Sole 24 Ore?
The site is operated by Il Sole 24 Ore S.p.A. (Confindustria), founded by Confindustria. The company was established in 1965 and is headquartered in Milan, Italy. It employs around 800+.
Traffic and audience
Traffic estimates place Il Sole 24 Ore at roughly 45 million visits per month, about 1.5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Il Sole 24 Ore makes money
Revenue comes primarily from subscriptions, alongside digital advertising, professional services.
Competitors in Italy
Its closest rivals include corriere.it, repubblica.it, milanofinanza.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1965
Il Sole 24 Ore is founded in Milan, Italy.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #105 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Il Sole 24 Ore?
Il Sole 24 Ore is operated by Il Sole 24 Ore S.p.A. (Confindustria). Public company structure, based on public filings and press reporting.
Where is Il Sole 24 Ore headquartered?
Il Sole 24 Ore is headquartered in Milan, Italy.
When was Il Sole 24 Ore founded?
Il Sole 24 Ore was founded in 1965 by Confindustria.
How many employees does Il Sole 24 Ore have?
Il Sole 24 Ore employs approximately 800+ people.
What is Il Sole 24 Ore's revenue?
Il Sole 24 Ore's revenue: ≈ $250 million annual revenue (est.).
Who are Il Sole 24 Ore's competitors?
Main competitors in Italy include corriere.it, repubblica.it, milanofinanza.it.
How does Il Sole 24 Ore make money?
Mainly subscriptions, digital advertising, professional services.
Is Il Sole 24 Ore publicly traded?
Il Sole 24 Ore's ownership: Public company.
How many visitors does Il Sole 24 Ore get?
Third-party estimates place Il Sole 24 Ore at roughly 45 million visits per month, mostly from Italy, with 79% mobile traffic.
Is Il Sole 24 Ore safe?
Il Sole 24 Ore is an established news & media site founded in 1965 and ranked #105 in Italy; use the official domain ilsole24ore.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsilsole24ore.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos