La Stampa
A Turin-based Italian daily with national news, politics, economy and culture.
La Stampa at a glance
La Stampa is a news & media website and one of the most visited sites in Italy, currently ranked #104 in the country. It was founded in 1867 by Vittorio Bersezio and is headquartered in Turin, Italy. Today La Stampa is owned by GEDI Gruppo Editoriale. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through subscriptions, digital advertising, print sales. Its closest rivals include repubblica.it, corriere.it, ilsole24ore.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| la stampa | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Italy
Company information
- Website
- lastampa.it
- Sector
- News & Media
- Owner
- GEDI Gruppo Editoriale
- Owner type
- Private company
- Founders
- Vittorio Bersezio
- Founded
- 1867
- Headquarters
- Turin, Italy
- Employees
- 400+
- Ownership
- GEDI Gruppo Editoriale controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $110 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $110 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
La Stampa operates a news and media publisher focused on Italy. A Turin-based Italian daily with national news, politics, economy and culture. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #104 in this index
- Sector rank
- Leading news & media site in Italy
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| repubblica.it | ≈ 30 million / month | #105 class competitor | — |
| corriere.it | ≈ 22.5 million / month | #106 class competitor | — |
| ilsole24ore.com | ≈ 15 million / month | #107 class competitor | — |
What is La Stampa?
La Stampa (lastampa.it) is a news and media publisher serving users in Italy. A Turin-based Italian daily with national news, politics, economy and culture. It ranks #104 among the most visited websites in the country in this index, within the news & media category.
Who owns La Stampa?
The site is operated by GEDI Gruppo Editoriale, founded by Vittorio Bersezio. The company was established in 1867 and is headquartered in Turin, Italy. It employs around 400+.
Traffic and audience
Traffic estimates place La Stampa at roughly 50 million visits per month, about 1.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How La Stampa makes money
Revenue comes primarily from subscriptions, alongside digital advertising, print sales.
Competitors in Italy
Its closest rivals include repubblica.it, corriere.it, ilsole24ore.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1867
La Stampa is founded in Turin, Italy.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #104 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns La Stampa?
La Stampa is operated by GEDI Gruppo Editoriale. Private company structure, based on public filings and press reporting.
Where is La Stampa headquartered?
La Stampa is headquartered in Turin, Italy.
When was La Stampa founded?
La Stampa was founded in 1867 by Vittorio Bersezio.
How many employees does La Stampa have?
La Stampa employs approximately 400+ people.
What is La Stampa's revenue?
La Stampa's revenue: ≈ $110 million annual revenue (est.).
Who are La Stampa's competitors?
Main competitors in Italy include repubblica.it, corriere.it, ilsole24ore.com.
How does La Stampa make money?
Mainly subscriptions, digital advertising, print sales.
Is La Stampa publicly traded?
No — La Stampa is not listed as an independent public company; it is operated by GEDI Gruppo Editoriale.
How many visitors does La Stampa get?
Third-party estimates place La Stampa at roughly 50 million visits per month, mostly from Italy, with 79% mobile traffic.
Is La Stampa safe?
La Stampa is an established news & media site founded in 1867 and ranked #104 in Italy; use the official domain lastampa.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslastampa.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos