Mediaset Infinity+
The streaming service of Mediaset with live channels, series and reality shows.
Mediaset Infinity+ at a glance
Mediaset Infinity+ is an entertainment & streaming website and one of the most visited sites in Italy, currently ranked #114 in the country. It was founded in 2011 by Mediaset and is headquartered in Milan, Italy. Today Mediaset Infinity+ is owned by MFE-MediaForEurope. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include raiplay.it, netflix.com, la7.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mediaset infinity+ | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Italy
Company information
- Website
- mediasetinfinity.mediaset.it
- Sector
- Entertainment & Streaming
- Owner
- MFE-MediaForEurope
- Owner type
- Public company
- Founders
- Mediaset
- Founded
- 2011
- Headquarters
- Milan, Italy
- Employees
- 300+
- Ownership
- MFE-MediaForEurope controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mediaset Infinity+ operates an entertainment and streaming service focused on Italy. The streaming service of Mediaset with live channels, series and reality shows. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #114 in this index
- Sector rank
- Leading entertainment & streaming site in Italy
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| raiplay.it | ≈ 18 million / month | #115 class competitor | — |
| netflix.com | ≈ 13.5 million / month | #116 class competitor | — |
| la7.it | ≈ 9 million / month | #117 class competitor | — |
What is Mediaset Infinity+?
Mediaset Infinity+ (mediasetinfinity.mediaset.it) is an entertainment and streaming service serving users in Italy. The streaming service of Mediaset with live channels, series and reality shows. It ranks #114 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Mediaset Infinity+?
The site is operated by MFE-MediaForEurope, founded by Mediaset. The company was established in 2011 and is headquartered in Milan, Italy. It employs around 300+.
Traffic and audience
Traffic estimates place Mediaset Infinity+ at roughly 30 million visits per month, about 1 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Mediaset Infinity+ makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in Italy
Its closest rivals include raiplay.it, netflix.com, la7.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Mediaset Infinity+ is founded in Milan, Italy.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #114 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Mediaset Infinity+?
Mediaset Infinity+ is operated by MFE-MediaForEurope. Public company structure, based on public filings and press reporting.
Where is Mediaset Infinity+ headquartered?
Mediaset Infinity+ is headquartered in Milan, Italy.
When was Mediaset Infinity+ founded?
Mediaset Infinity+ was founded in 2011 by Mediaset.
How many employees does Mediaset Infinity+ have?
Mediaset Infinity+ employs approximately 300+ people.
What is Mediaset Infinity+'s revenue?
Mediaset Infinity+'s revenue: ≈ $100 million annual revenue (est.).
Who are Mediaset Infinity+'s competitors?
Main competitors in Italy include raiplay.it, netflix.com, la7.it.
How does Mediaset Infinity+ make money?
Mainly advertising, subscriptions.
Is Mediaset Infinity+ publicly traded?
Mediaset Infinity+'s ownership: Public company.
How many visitors does Mediaset Infinity+ get?
Third-party estimates place Mediaset Infinity+ at roughly 30 million visits per month, mostly from Italy, with 74% mobile traffic.
Is Mediaset Infinity+ safe?
Mediaset Infinity+ is an established entertainment & streaming site founded in 2011 and ranked #114 in Italy; use the official domain mediasetinfinity.mediaset.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmediasetinfinity.mediaset.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos