La7
The site of an Italian TV network with news, talk shows and on-demand content.
La7 at a glance
La7 is an entertainment & streaming website and one of the most visited sites in Italy, currently ranked #112 in the country. It was founded in 2001 by Telecom Italia Media and is headquartered in Rome, Italy. Today La7 is owned by Cairo Communication. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through tv advertising, digital advertising. Its closest rivals include rainews.it, tgcom24.mediaset.it, raiplay.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| la7 | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Italy
Company information
- Website
- la7.it
- Sector
- Entertainment & Streaming
- Owner
- Cairo Communication
- Owner type
- Public company
- Founders
- Telecom Italia Media
- Founded
- 2001
- Headquarters
- Rome, Italy
- Employees
- 700+
- Ownership
- Cairo Communication controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $350 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $350 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
La7 operates an entertainment and streaming service focused on Italy. The site of an Italian TV network with news, talk shows and on-demand content. Revenue comes mainly from tv advertising, supported by the other lines listed below.
- TV advertising
- Digital advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #112 in this index
- Sector rank
- Leading entertainment & streaming site in Italy
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rainews.it | ≈ 18 million / month | #113 class competitor | — |
| tgcom24.mediaset.it | ≈ 13.5 million / month | #114 class competitor | — |
| raiplay.it | ≈ 9 million / month | #115 class competitor | — |
What is La7?
La7 (la7.it) is an entertainment and streaming service serving users in Italy. The site of an Italian TV network with news, talk shows and on-demand content. It ranks #112 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns La7?
The site is operated by Cairo Communication, founded by Telecom Italia Media. The company was established in 2001 and is headquartered in Rome, Italy. It employs around 700+.
Traffic and audience
Traffic estimates place La7 at roughly 30 million visits per month, about 1 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How La7 makes money
Revenue comes primarily from tv advertising, alongside digital advertising.
Competitors in Italy
Its closest rivals include rainews.it, tgcom24.mediaset.it, raiplay.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
La7 is founded in Rome, Italy.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #112 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns La7?
La7 is operated by Cairo Communication. Public company structure, based on public filings and press reporting.
Where is La7 headquartered?
La7 is headquartered in Rome, Italy.
When was La7 founded?
La7 was founded in 2001 by Telecom Italia Media.
How many employees does La7 have?
La7 employs approximately 700+ people.
What is La7's revenue?
La7's revenue: ≈ $350 million annual revenue (est.).
Who are La7's competitors?
Main competitors in Italy include rainews.it, tgcom24.mediaset.it, raiplay.it.
How does La7 make money?
Mainly tv advertising, digital advertising.
Is La7 publicly traded?
La7's ownership: Public company.
How many visitors does La7 get?
Third-party estimates place La7 at roughly 30 million visits per month, mostly from Italy, with 74% mobile traffic.
Is La7 safe?
La7 is an established entertainment & streaming site founded in 2001 and ranked #112 in Italy; use the official domain la7.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsla7.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos