Nikkei
Japan's leading business and financial daily, offering market news, analysis and subscriptions.
Nikkei at a glance
Nikkei is a news & media website and one of the most visited sites in Japan, currently ranked #100 in the country. It was founded in 1876 by Mitsui Bussan and is headquartered in Tokyo, Japan. Today Nikkei is owned by Nikkei Inc.. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through subscriptions, digital advertising, print sales. Its closest rivals include asahi.com, mainichi.jp, toyokeizai.net.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nikkei | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Japan
Company information
- Website
- nikkei.com
- Sector
- News & Media
- Owner
- Nikkei Inc.
- Owner type
- Private company
- Founders
- Mitsui Bussan
- Founded
- 1876
- Headquarters
- Tokyo, Japan
- Employees
- 3,000+
- Ownership
- Nikkei Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Japanese, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nikkei operates a news and media publisher focused on Japan. Japan's leading business and financial daily, offering market news, analysis and subscriptions. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #100 in this index
- Sector rank
- Leading news & media site in Japan
- Global rank
- 700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| asahi.com | ≈ 72 million / month | #101 class competitor | — |
| mainichi.jp | ≈ 54 million / month | #102 class competitor | — |
| toyokeizai.net | ≈ 36 million / month | #103 class competitor | — |
What is Nikkei?
Nikkei (nikkei.com) is a news and media publisher serving users in Japan. Japan's leading business and financial daily, offering market news, analysis and subscriptions. It ranks #100 among the most visited websites in the country in this index, within the news & media category.
Who owns Nikkei?
The site is operated by Nikkei Inc., founded by Mitsui Bussan. The company was established in 1876 and is headquartered in Tokyo, Japan. It employs around 3,000+.
Traffic and audience
Traffic estimates place Nikkei at roughly 120 million visits per month, about 4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Nikkei makes money
Revenue comes primarily from subscriptions, alongside digital advertising, print sales.
Competitors in Japan
Its closest rivals include asahi.com, mainichi.jp, toyokeizai.net.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1876
Nikkei is founded in Tokyo, Japan.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #100 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Nikkei?
Nikkei is operated by Nikkei Inc.. Private company structure, based on public filings and press reporting.
Where is Nikkei headquartered?
Nikkei is headquartered in Tokyo, Japan.
When was Nikkei founded?
Nikkei was founded in 1876 by Mitsui Bussan.
How many employees does Nikkei have?
Nikkei employs approximately 3,000+ people.
What is Nikkei's revenue?
Nikkei's revenue: ≈ $3 billion annual revenue (est.).
Who are Nikkei's competitors?
Main competitors in Japan include asahi.com, mainichi.jp, toyokeizai.net.
How does Nikkei make money?
Mainly subscriptions, digital advertising, print sales.
Is Nikkei publicly traded?
No — Nikkei is not listed as an independent public company; it is operated by Nikkei Inc..
How many visitors does Nikkei get?
Third-party estimates place Nikkei at roughly 120 million visits per month, mostly from Japan, with 79% mobile traffic.
Is Nikkei safe?
Nikkei is an established news & media site founded in 1876 and ranked #100 in Japan; use the official domain nikkei.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnikkei.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos