BBC Good Food
A UK recipe site with tested recipes, meal plans and cooking guides.
BBC Good Food at a glance
BBC Good Food is a food & delivery website and one of the most visited sites in United Kingdom, currently ranked #193 in the country. It was founded in 1989 by BBC Magazines and is headquartered in London, UK. Today BBC Good Food is owned by Immediate Media (Hubert Burda Media). Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through digital advertising, subscriptions, affiliate commerce. Its closest rivals include jamieoliver.com, allrecipes.com, deliciousmagazine.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bbc good food | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in United Kingdom
Company information
- Website
- bbcgoodfood.com
- Sector
- Food & Delivery
- Owner
- Immediate Media (Hubert Burda Media)
- Owner type
- Subsidiary of private company
- Founders
- BBC Magazines
- Founded
- 1989
- Headquarters
- London, UK
- Employees
- 100+
- Ownership
- Immediate Media (Hubert Burda Media) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Subsidiary of private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BBC Good Food operates a food and grocery delivery platform focused on United Kingdom. A UK recipe site with tested recipes, meal plans and cooking guides. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
- Affiliate commerce
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #193 in this index
- Sector rank
- Leading food & delivery site in United Kingdom
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jamieoliver.com | ≈ 30 million / month | #194 class competitor | — |
| allrecipes.com | ≈ 22.5 million / month | #195 class competitor | — |
| deliciousmagazine.co.uk | ≈ 15 million / month | #196 class competitor | — |
What is BBC Good Food?
BBC Good Food (bbcgoodfood.com) is a food and grocery delivery platform serving users in United Kingdom. A UK recipe site with tested recipes, meal plans and cooking guides. It ranks #193 among the most visited websites in the country in this index, within the food & delivery category.
Who owns BBC Good Food?
The site is operated by Immediate Media (Hubert Burda Media), founded by BBC Magazines. The company was established in 1989 and is headquartered in London, UK. It employs around 100+.
Traffic and audience
Traffic estimates place BBC Good Food at roughly 50 million visits per month, about 1.7 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How BBC Good Food makes money
Revenue comes primarily from digital advertising, alongside subscriptions, affiliate commerce.
Competitors in United Kingdom
Its closest rivals include jamieoliver.com, allrecipes.com, deliciousmagazine.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1989
BBC Good Food is founded in London, UK.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #193 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns BBC Good Food?
BBC Good Food is operated by Immediate Media (Hubert Burda Media). Subsidiary of private company structure, based on public filings and press reporting.
Where is BBC Good Food headquartered?
BBC Good Food is headquartered in London, UK.
When was BBC Good Food founded?
BBC Good Food was founded in 1989 by BBC Magazines.
How many employees does BBC Good Food have?
BBC Good Food employs approximately 100+ people.
What is BBC Good Food's revenue?
BBC Good Food's revenue: ≈ $50 million annual revenue (est.).
Who are BBC Good Food's competitors?
Main competitors in United Kingdom include jamieoliver.com, allrecipes.com, deliciousmagazine.co.uk.
How does BBC Good Food make money?
Mainly digital advertising, subscriptions, affiliate commerce.
Is BBC Good Food publicly traded?
No — BBC Good Food is not listed as an independent public company; it is operated by Immediate Media (Hubert Burda Media).
How many visitors does BBC Good Food get?
Third-party estimates place BBC Good Food at roughly 50 million visits per month, mostly from United Kingdom, with 89% mobile traffic.
Is BBC Good Food safe?
BBC Good Food is an established food & delivery site founded in 1989 and ranked #193 in United Kingdom; use the official domain bbcgoodfood.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbbcgoodfood.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos