SPORTbible
A UK sports and lad-culture publisher with viral news, video and social content.
SPORTbible at a glance
SPORTbible is a sports website and one of the most visited sites in United Kingdom, currently ranked #112 in the country. It was founded in 2013 by Solly Solomou, Arvin Kumar and is headquartered in Manchester, UK. Today SPORTbible is owned by The LAD Group (LADbible Group). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through digital advertising, branded content. Its closest rivals include ladbible.com, talksport.com, skysports.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sportbible | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United Kingdom
Company information
- Website
- sportbible.com
- Sector
- Sports
- Owner
- The LAD Group (LADbible Group)
- Owner type
- Public company
- Founders
- Solly Solomou, Arvin Kumar
- Founded
- 2013
- Headquarters
- Manchester, UK
- Employees
- 300+
- Ownership
- The LAD Group (LADbible Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SPORTbible operates a sports media platform focused on United Kingdom. A UK sports and lad-culture publisher with viral news, video and social content. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Branded content
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #112 in this index
- Sector rank
- Leading sports site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ladbible.com | ≈ 24 million / month | #113 class competitor | — |
| talksport.com | ≈ 18 million / month | #114 class competitor | — |
| skysports.com | ≈ 12 million / month | #115 class competitor | — |
What is SPORTbible?
SPORTbible (sportbible.com) is a sports media platform serving users in United Kingdom. A UK sports and lad-culture publisher with viral news, video and social content. It ranks #112 among the most visited websites in the country in this index, within the sports category.
Who owns SPORTbible?
The site is operated by The LAD Group (LADbible Group), founded by Solly Solomou, Arvin Kumar. The company was established in 2013 and is headquartered in Manchester, UK. It employs around 300+.
Traffic and audience
Traffic estimates place SPORTbible at roughly 40 million visits per month, about 1.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How SPORTbible makes money
Revenue comes primarily from digital advertising, alongside branded content.
Competitors in United Kingdom
Its closest rivals include ladbible.com, talksport.com, skysports.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
SPORTbible is founded in Manchester, UK.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #112 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns SPORTbible?
SPORTbible is operated by The LAD Group (LADbible Group). Public company structure, based on public filings and press reporting.
Where is SPORTbible headquartered?
SPORTbible is headquartered in Manchester, UK.
When was SPORTbible founded?
SPORTbible was founded in 2013 by Solly Solomou, Arvin Kumar.
How many employees does SPORTbible have?
SPORTbible employs approximately 300+ people.
What is SPORTbible's revenue?
SPORTbible's revenue: ≈ $60 million annual revenue (est.).
Who are SPORTbible's competitors?
Main competitors in United Kingdom include ladbible.com, talksport.com, skysports.com.
How does SPORTbible make money?
Mainly digital advertising, branded content.
Is SPORTbible publicly traded?
SPORTbible's ownership: Public company.
How many visitors does SPORTbible get?
Third-party estimates place SPORTbible at roughly 40 million visits per month, mostly from United Kingdom, with 83% mobile traffic.
Is SPORTbible safe?
SPORTbible is an established sports site founded in 2013 and ranked #112 in United Kingdom; use the official domain sportbible.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssportbible.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos