Bleacher Report
A sports media brand with news, highlights and social content across major leagues.
Bleacher Report at a glance
Bleacher Report is a sports website and one of the most visited sites in United States, currently ranked #170 in the country. It was founded in 2005 by Dave Finocchio, Zander Freund, Bryan Goldberg, Dave Nemetz and is headquartered in New York, NY, USA. Today Bleacher Report is owned by Warner Bros. Discovery. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through advertising, subscriptions (b/r live). Its closest rivals include espn.com, theathletic.com, barstoolsports.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bleacher report | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United States
Company information
- Website
- bleacherreport.com
- Sector
- Sports
- Owner
- Warner Bros. Discovery
- Owner type
- Subsidiary of public company
- Founders
- Dave Finocchio, Zander Freund, Bryan Goldberg, Dave Nemetz
- Founded
- 2005
- Headquarters
- New York, NY, USA
- Employees
- 300+
- Ownership
- Warner Bros. Discovery controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bleacher Report operates a sports media platform focused on United States. A sports media brand with news, highlights and social content across major leagues. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions (B/R Live)
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #170 in this index
- Sector rank
- Leading sports site in United States
- Global rank
- 700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| espn.com | ≈ 48 million / month | #171 class competitor | — |
| theathletic.com | ≈ 36 million / month | #172 class competitor | — |
| barstoolsports.com | ≈ 24 million / month | #173 class competitor | — |
What is Bleacher Report?
Bleacher Report (bleacherreport.com) is a sports media platform serving users in United States. A sports media brand with news, highlights and social content across major leagues. It ranks #170 among the most visited websites in the country in this index, within the sports category.
Who owns Bleacher Report?
The site is operated by Warner Bros. Discovery, founded by Dave Finocchio, Zander Freund, Bryan Goldberg, Dave Nemetz. The company was established in 2005 and is headquartered in New York, NY, USA. It employs around 300+.
Traffic and audience
Traffic estimates place Bleacher Report at roughly 80 million visits per month, about 2.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Bleacher Report makes money
Revenue comes primarily from advertising, alongside subscriptions (b/r live).
Competitors in United States
Its closest rivals include espn.com, theathletic.com, barstoolsports.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Bleacher Report is founded in New York, NY, USA.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #170 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Bleacher Report?
Bleacher Report is operated by Warner Bros. Discovery. Subsidiary of public company structure, based on public filings and press reporting.
Where is Bleacher Report headquartered?
Bleacher Report is headquartered in New York, NY, USA.
When was Bleacher Report founded?
Bleacher Report was founded in 2005 by Dave Finocchio, Zander Freund, Bryan Goldberg, Dave Nemetz.
How many employees does Bleacher Report have?
Bleacher Report employs approximately 300+ people.
What is Bleacher Report's revenue?
Bleacher Report's revenue: ≈ $300 million annual revenue (est.).
Who are Bleacher Report's competitors?
Main competitors in United States include espn.com, theathletic.com, barstoolsports.com.
How does Bleacher Report make money?
Mainly advertising, subscriptions (b/r live).
Is Bleacher Report publicly traded?
Bleacher Report's ownership: Subsidiary of public company.
How many visitors does Bleacher Report get?
Third-party estimates place Bleacher Report at roughly 80 million visits per month, mostly from United States, with 83% mobile traffic.
Is Bleacher Report safe?
Bleacher Report is an established sports site founded in 2005 and ranked #170 in United States; use the official domain bleacherreport.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbleacherreport.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos