PMU
The French horse racing betting operator with online betting, results and racing news.
PMU at a glance
PMU is a sports website and one of the most visited sites in France, currently ranked #122 in the country. It was founded in 1930 by French racing societies and is headquartered in Paris, France. Today PMU is owned by Pari Mutuel Urbain GIE. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through betting stakes, sports betting commissions. Its closest rivals include winamax.fr, betclic.fr, fdj.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pmu | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in France
Company information
- Website
- pmu.fr
- Sector
- Sports
- Owner
- Pari Mutuel Urbain GIE
- Owner type
- Economic interest group
- Founders
- French racing societies
- Founded
- 1930
- Headquarters
- Paris, France
- Employees
- 2,000+
- Ownership
- Pari Mutuel Urbain GIE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Economic interest group
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PMU operates a sports media platform focused on France. The French horse racing betting operator with online betting, results and racing news. Revenue comes mainly from betting stakes, supported by the other lines listed below.
- Betting stakes
- Sports betting commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #122 in this index
- Sector rank
- Leading sports site in France
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| winamax.fr | ≈ 21 million / month | #123 class competitor | — |
| betclic.fr | ≈ 15.7 million / month | #124 class competitor | — |
| fdj.fr | ≈ 10.5 million / month | #125 class competitor | — |
What is PMU?
PMU (pmu.fr) is a sports media platform serving users in France. The French horse racing betting operator with online betting, results and racing news. It ranks #122 among the most visited websites in the country in this index, within the sports category.
Who owns PMU?
The site is operated by Pari Mutuel Urbain GIE, founded by French racing societies. The company was established in 1930 and is headquartered in Paris, France. It employs around 2,000+.
Traffic and audience
Traffic estimates place PMU at roughly 35 million visits per month, about 1.2 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How PMU makes money
Revenue comes primarily from betting stakes, alongside sports betting commissions.
Competitors in France
Its closest rivals include winamax.fr, betclic.fr, fdj.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1930
PMU is founded in Paris, France.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #122 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns PMU?
PMU is operated by Pari Mutuel Urbain GIE. Economic interest group structure, based on public filings and press reporting.
Where is PMU headquartered?
PMU is headquartered in Paris, France.
When was PMU founded?
PMU was founded in 1930 by French racing societies.
How many employees does PMU have?
PMU employs approximately 2,000+ people.
What is PMU's revenue?
PMU's revenue: ≈ $11 billion annual revenue (est.).
Who are PMU's competitors?
Main competitors in France include winamax.fr, betclic.fr, fdj.fr.
How does PMU make money?
Mainly betting stakes, sports betting commissions.
Is PMU publicly traded?
No — PMU is not listed as an independent public company; it is operated by Pari Mutuel Urbain GIE.
How many visitors does PMU get?
Third-party estimates place PMU at roughly 35 million visits per month, mostly from France, with 83% mobile traffic.
Is PMU safe?
PMU is an established sports site founded in 1930 and ranked #122 in France; use the official domain pmu.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspmu.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos