L'Équipe
France's leading sports daily and news site with live scores, analysis and video.
L'Équipe at a glance
L'Équipe is a sports website and one of the most visited sites in France, currently ranked #118 in the country. It was founded in 1946 by Jacques Goddet and is headquartered in Boulogne-Billancourt, France. Today L'Équipe is owned by Groupe Amaury. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through digital advertising, subscriptions, print sales. Its closest rivals include rmcsport.bfmtv.com, eurosport.fr, footmercato.net.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| l'équipe | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in France
Company information
- Website
- lequipe.fr
- Sector
- Sports
- Owner
- Groupe Amaury
- Owner type
- Private company
- Founders
- Jacques Goddet
- Founded
- 1946
- Headquarters
- Boulogne-Billancourt, France
- Employees
- 500+
- Ownership
- Groupe Amaury controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $350 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $350 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
L'Équipe operates a sports media platform focused on France. France's leading sports daily and news site with live scores, analysis and video. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
- Print sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #118 in this index
- Sector rank
- Leading sports site in France
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rmcsport.bfmtv.com | ≈ 66 million / month | #119 class competitor | — |
| eurosport.fr | ≈ 49.5 million / month | #120 class competitor | — |
| footmercato.net | ≈ 33 million / month | #121 class competitor | — |
What is L'Équipe?
L'Équipe (lequipe.fr) is a sports media platform serving users in France. France's leading sports daily and news site with live scores, analysis and video. It ranks #118 among the most visited websites in the country in this index, within the sports category.
Who owns L'Équipe?
The site is operated by Groupe Amaury, founded by Jacques Goddet. The company was established in 1946 and is headquartered in Boulogne-Billancourt, France. It employs around 500+.
Traffic and audience
Traffic estimates place L'Équipe at roughly 110 million visits per month, about 3.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How L'Équipe makes money
Revenue comes primarily from digital advertising, alongside subscriptions, print sales.
Competitors in France
Its closest rivals include rmcsport.bfmtv.com, eurosport.fr, footmercato.net.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1946
L'Équipe is founded in Boulogne-Billancourt, France.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #118 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns L'Équipe?
L'Équipe is operated by Groupe Amaury. Private company structure, based on public filings and press reporting.
Where is L'Équipe headquartered?
L'Équipe is headquartered in Boulogne-Billancourt, France.
When was L'Équipe founded?
L'Équipe was founded in 1946 by Jacques Goddet.
How many employees does L'Équipe have?
L'Équipe employs approximately 500+ people.
What is L'Équipe's revenue?
L'Équipe's revenue: ≈ $350 million annual revenue (est.).
Who are L'Équipe's competitors?
Main competitors in France include rmcsport.bfmtv.com, eurosport.fr, footmercato.net.
How does L'Équipe make money?
Mainly digital advertising, subscriptions, print sales.
Is L'Équipe publicly traded?
No — L'Équipe is not listed as an independent public company; it is operated by Groupe Amaury.
How many visitors does L'Équipe get?
Third-party estimates place L'Équipe at roughly 110 million visits per month, mostly from France, with 83% mobile traffic.
Is L'Équipe safe?
L'Équipe is an established sports site founded in 1946 and ranked #118 in France; use the official domain lequipe.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslequipe.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos