Foot Mercato
A French football news site focused on transfer news, scores and club coverage.
Foot Mercato at a glance
Foot Mercato is a sports website and one of the most visited sites in France, currently ranked #120 in the country. It was founded in 2005 by Not publicly disclosed and is headquartered in Paris, France. Today Foot Mercato is owned by Webedia (Fimalac). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through display advertising. Its closest rivals include lequipe.fr, rmcsport.bfmtv.com, transfermarkt.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| foot mercato | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in France
Company information
- Website
- footmercato.net
- Sector
- Sports
- Owner
- Webedia (Fimalac)
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2005
- Headquarters
- Paris, France
- Employees
- 100+
- Ownership
- Webedia (Fimalac) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Foot Mercato operates a sports media platform focused on France. A French football news site focused on transfer news, scores and club coverage. Revenue comes mainly from display advertising, supported by the other lines listed below.
- Display advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #120 in this index
- Sector rank
- Leading sports site in France
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lequipe.fr | ≈ 18 million / month | #121 class competitor | — |
| rmcsport.bfmtv.com | ≈ 13.5 million / month | #122 class competitor | — |
| transfermarkt.fr | ≈ 9 million / month | #123 class competitor | — |
What is Foot Mercato?
Foot Mercato (footmercato.net) is a sports media platform serving users in France. A French football news site focused on transfer news, scores and club coverage. It ranks #120 among the most visited websites in the country in this index, within the sports category.
Who owns Foot Mercato?
The site is operated by Webedia (Fimalac), founded by Not publicly disclosed. The company was established in 2005 and is headquartered in Paris, France. It employs around 100+.
Traffic and audience
Traffic estimates place Foot Mercato at roughly 30 million visits per month, about 1 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Foot Mercato makes money
Revenue comes primarily from display advertising, alongside .
Competitors in France
Its closest rivals include lequipe.fr, rmcsport.bfmtv.com, transfermarkt.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Foot Mercato is founded in Paris, France.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #120 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Foot Mercato?
Foot Mercato is operated by Webedia (Fimalac). Private company structure, based on public filings and press reporting.
Where is Foot Mercato headquartered?
Foot Mercato is headquartered in Paris, France.
When was Foot Mercato founded?
Foot Mercato was founded in 2005 by Not publicly disclosed.
How many employees does Foot Mercato have?
Foot Mercato employs approximately 100+ people.
What is Foot Mercato's revenue?
Foot Mercato's revenue: ≈ $20 million annual revenue (est.).
Who are Foot Mercato's competitors?
Main competitors in France include lequipe.fr, rmcsport.bfmtv.com, transfermarkt.fr.
How does Foot Mercato make money?
Mainly display advertising.
Is Foot Mercato publicly traded?
No — Foot Mercato is not listed as an independent public company; it is operated by Webedia (Fimalac).
How many visitors does Foot Mercato get?
Third-party estimates place Foot Mercato at roughly 30 million visits per month, mostly from France, with 83% mobile traffic.
Is Foot Mercato safe?
Foot Mercato is an established sports site founded in 2005 and ranked #120 in France; use the official domain footmercato.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfootmercato.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos