Winamax
A French online poker and sports betting operator.
Winamax at a glance
Winamax is a sports website and one of the most visited sites in France, currently ranked #124 in the country. It was founded in 2006 by Christophe Jacobs, Mathieu Cazaubon and is headquartered in Paris, France. Today Winamax is owned by Winamax SAS (FDJ United). Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through betting margin, poker rake. Its closest rivals include betclic.fr, pmu.fr, fdj.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| winamax | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in France
Company information
- Website
- winamax.fr
- Sector
- Sports
- Owner
- Winamax SAS (FDJ United)
- Owner type
- Subsidiary of public company
- Founders
- Christophe Jacobs, Mathieu Cazaubon
- Founded
- 2006
- Headquarters
- Paris, France
- Employees
- 700+
- Ownership
- Winamax SAS (FDJ United) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Winamax operates a sports media platform focused on France. A French online poker and sports betting operator. Revenue comes mainly from betting margin, supported by the other lines listed below.
- Betting margin
- Poker rake
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #124 in this index
- Sector rank
- Leading sports site in France
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| betclic.fr | ≈ 12 million / month | #125 class competitor | — |
| pmu.fr | ≈ 9 million / month | #126 class competitor | — |
| fdj.fr | ≈ 6 million / month | #127 class competitor | — |
What is Winamax?
Winamax (winamax.fr) is a sports media platform serving users in France. A French online poker and sports betting operator. It ranks #124 among the most visited websites in the country in this index, within the sports category.
Who owns Winamax?
The site is operated by Winamax SAS (FDJ United), founded by Christophe Jacobs, Mathieu Cazaubon. The company was established in 2006 and is headquartered in Paris, France. It employs around 700+.
Traffic and audience
Traffic estimates place Winamax at roughly 20 million visits per month, about 0.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Winamax makes money
Revenue comes primarily from betting margin, alongside poker rake.
Competitors in France
Its closest rivals include betclic.fr, pmu.fr, fdj.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Winamax is founded in Paris, France.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #124 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Winamax?
Winamax is operated by Winamax SAS (FDJ United). Subsidiary of public company structure, based on public filings and press reporting.
Where is Winamax headquartered?
Winamax is headquartered in Paris, France.
When was Winamax founded?
Winamax was founded in 2006 by Christophe Jacobs, Mathieu Cazaubon.
How many employees does Winamax have?
Winamax employs approximately 700+ people.
What is Winamax's revenue?
Winamax's revenue: ≈ $500 million annual revenue (est.).
Who are Winamax's competitors?
Main competitors in France include betclic.fr, pmu.fr, fdj.fr.
How does Winamax make money?
Mainly betting margin, poker rake.
Is Winamax publicly traded?
Winamax's ownership: Subsidiary of public company.
How many visitors does Winamax get?
Third-party estimates place Winamax at roughly 20 million visits per month, mostly from France, with 83% mobile traffic.
Is Winamax safe?
Winamax is an established sports site founded in 2006 and ranked #124 in France; use the official domain winamax.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswinamax.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos