Amazon France
The French storefront of Amazon with a broad catalog and Prime delivery.
Amazon France at a glance
Amazon France is an e-commerce website and one of the most visited sites in France, currently ranked #125 in the country. It was founded in 2000 by Jeff Bezos and is headquartered in Clichy, France. Today Amazon France is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 260 million visits per month. The business earns money mainly through product sales, marketplace commissions, prime subscriptions. Its closest rivals include cdiscount.com, fnac.com, leboncoin.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 244 million / month | +2% |
| Q2 | ≈ 252 million / month | +3% |
| Q3 | ≈ 260 million / month | +3% |
| Q4 | ≈ 276 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 78 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| amazon france | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in France
Company information
- Website
- amazon.fr
- Sector
- E-commerce
- Owner
- Amazon.com, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Jeff Bezos
- Founded
- 2000
- Headquarters
- Clichy, France
- Employees
- 10,000+
- Ownership
- Amazon.com, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Amazon France operates an online retail and marketplace platform focused on France. The French storefront of Amazon with a broad catalog and Prime delivery. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
- Prime subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #125 in this index
- Sector rank
- Leading e-commerce site in France
- Global rank
- 90
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cdiscount.com | ≈ 156 million / month | #126 class competitor | — |
| fnac.com | ≈ 117 million / month | #127 class competitor | — |
| leboncoin.fr | ≈ 78 million / month | #128 class competitor | — |
What is Amazon France?
Amazon France (amazon.fr) is an online retail and marketplace platform serving users in France. The French storefront of Amazon with a broad catalog and Prime delivery. It ranks #125 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Amazon France?
The site is operated by Amazon.com, Inc., founded by Jeff Bezos. The company was established in 2000 and is headquartered in Clichy, France. It employs around 10,000+.
Traffic and audience
Traffic estimates place Amazon France at roughly 260 million visits per month, about 8.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Amazon France makes money
Revenue comes primarily from product sales, alongside marketplace commissions, prime subscriptions, advertising.
Competitors in France
Its closest rivals include cdiscount.com, fnac.com, leboncoin.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Amazon France is founded in Clichy, France.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #125 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Amazon France?
Amazon France is operated by Amazon.com, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Amazon France headquartered?
Amazon France is headquartered in Clichy, France.
When was Amazon France founded?
Amazon France was founded in 2000 by Jeff Bezos.
How many employees does Amazon France have?
Amazon France employs approximately 10,000+ people.
What is Amazon France's revenue?
Amazon France's revenue: Not publicly disclosed.
Who are Amazon France's competitors?
Main competitors in France include cdiscount.com, fnac.com, leboncoin.fr.
How does Amazon France make money?
Mainly product sales, marketplace commissions, prime subscriptions, advertising.
Is Amazon France publicly traded?
Amazon France's ownership: Subsidiary of public company.
How many visitors does Amazon France get?
Third-party estimates place Amazon France at roughly 260 million visits per month, mostly from France, with 76% mobile traffic.
Is Amazon France safe?
Amazon France is an established e-commerce site founded in 2000 and ranked #125 in France; use the official domain amazon.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsamazon.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos