FDJ
The national lottery and gaming operator offering lotteries, scratch cards and sports betting.
FDJ at a glance
FDJ is an entertainment & streaming website and one of the most visited sites in France, currently ranked #123 in the country. It was founded in 1976 by French State and is headquartered in Boulogne-Billancourt, France. Today FDJ is owned by FDJ United. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through lottery stake margin, sports betting. Its closest rivals include pmu.fr, winamax.fr, betclic.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| fdj | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in France
Company information
- Website
- fdj.fr
- Sector
- Entertainment & Streaming
- Owner
- FDJ United
- Owner type
- Public company
- Founders
- French State
- Founded
- 1976
- Headquarters
- Boulogne-Billancourt, France
- Employees
- 3,000+
- Ownership
- FDJ United controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
FDJ operates an entertainment and streaming service focused on France. The national lottery and gaming operator offering lotteries, scratch cards and sports betting. Revenue comes mainly from lottery stake margin, supported by the other lines listed below.
- Lottery stake margin
- Sports betting
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #123 in this index
- Sector rank
- Leading entertainment & streaming site in France
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pmu.fr | ≈ 18 million / month | #124 class competitor | — |
| winamax.fr | ≈ 13.5 million / month | #125 class competitor | — |
| betclic.fr | ≈ 9 million / month | #126 class competitor | — |
What is FDJ?
FDJ (fdj.fr) is an entertainment and streaming service serving users in France. The national lottery and gaming operator offering lotteries, scratch cards and sports betting. It ranks #123 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns FDJ?
The site is operated by FDJ United, founded by French State. The company was established in 1976 and is headquartered in Boulogne-Billancourt, France. It employs around 3,000+.
Traffic and audience
Traffic estimates place FDJ at roughly 30 million visits per month, about 1 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How FDJ makes money
Revenue comes primarily from lottery stake margin, alongside sports betting.
Competitors in France
Its closest rivals include pmu.fr, winamax.fr, betclic.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1976
FDJ is founded in Boulogne-Billancourt, France.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #123 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns FDJ?
FDJ is operated by FDJ United. Public company structure, based on public filings and press reporting.
Where is FDJ headquartered?
FDJ is headquartered in Boulogne-Billancourt, France.
When was FDJ founded?
FDJ was founded in 1976 by French State.
How many employees does FDJ have?
FDJ employs approximately 3,000+ people.
What is FDJ's revenue?
FDJ's revenue: ≈ $3.5 billion annual revenue (est.).
Who are FDJ's competitors?
Main competitors in France include pmu.fr, winamax.fr, betclic.fr.
How does FDJ make money?
Mainly lottery stake margin, sports betting.
Is FDJ publicly traded?
FDJ's ownership: Public company.
How many visitors does FDJ get?
Third-party estimates place FDJ at roughly 30 million visits per month, mostly from France, with 74% mobile traffic.
Is FDJ safe?
FDJ is an established entertainment & streaming site founded in 1976 and ranked #123 in France; use the official domain fdj.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfdj.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos