zooplus
A European online pet supplies retailer known for food and accessories with subscription options.
zooplus at a glance
zooplus is an e-commerce website and one of the most visited sites in Germany, currently ranked #143 in the country. It was founded in 1999 by Cornelius Bartenstein, Andreas Grosch and is headquartered in Munich, Germany. Today zooplus is owned by Hellman & Friedman / EQT. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales, subscriptions. Its closest rivals include fressnapf.de, amazon.de, petsdeli.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zooplus | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Germany
Company information
- Website
- zooplus.de
- Sector
- E-commerce
- Owner
- Hellman & Friedman / EQT
- Owner type
- Private company
- Founders
- Cornelius Bartenstein, Andreas Grosch
- Founded
- 1999
- Headquarters
- Munich, Germany
- Employees
- 2,500+
- Ownership
- Hellman & Friedman / EQT controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.4 billion annual revenue (est.)
- Languages
- German, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.4 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
zooplus operates an online retail and marketplace platform focused on Germany. A European online pet supplies retailer known for food and accessories with subscription options. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #143 in this index
- Sector rank
- Leading e-commerce site in Germany
- Global rank
- 5500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fressnapf.de | ≈ 15 million / month | #144 class competitor | — |
| amazon.de | ≈ 11.2 million / month | #145 class competitor | — |
| petsdeli.de | ≈ 7.5 million / month | #146 class competitor | — |
What is zooplus?
zooplus (zooplus.de) is an online retail and marketplace platform serving users in Germany. A European online pet supplies retailer known for food and accessories with subscription options. It ranks #143 among the most visited websites in the country in this index, within the e-commerce category.
Who owns zooplus?
The site is operated by Hellman & Friedman / EQT, founded by Cornelius Bartenstein, Andreas Grosch. The company was established in 1999 and is headquartered in Munich, Germany. It employs around 2,500+.
Traffic and audience
Traffic estimates place zooplus at roughly 25 million visits per month, about 0.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How zooplus makes money
Revenue comes primarily from product sales, alongside subscriptions.
Competitors in Germany
Its closest rivals include fressnapf.de, amazon.de, petsdeli.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
zooplus is founded in Munich, Germany.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #143 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns zooplus?
zooplus is operated by Hellman & Friedman / EQT. Private company structure, based on public filings and press reporting.
Where is zooplus headquartered?
zooplus is headquartered in Munich, Germany.
When was zooplus founded?
zooplus was founded in 1999 by Cornelius Bartenstein, Andreas Grosch.
How many employees does zooplus have?
zooplus employs approximately 2,500+ people.
What is zooplus's revenue?
zooplus's revenue: ≈ $2.4 billion annual revenue (est.).
Who are zooplus's competitors?
Main competitors in Germany include fressnapf.de, amazon.de, petsdeli.de.
How does zooplus make money?
Mainly product sales, subscriptions.
Is zooplus publicly traded?
No — zooplus is not listed as an independent public company; it is operated by Hellman & Friedman / EQT.
How many visitors does zooplus get?
Third-party estimates place zooplus at roughly 25 million visits per month, mostly from Germany, with 76% mobile traffic.
Is zooplus safe?
zooplus is an established e-commerce site founded in 1999 and ranked #143 in Germany; use the official domain zooplus.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszooplus.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos