DocMorris
A European online pharmacy with an e-prescription redemption service and health products.
DocMorris at a glance
DocMorris is a health website and one of the most visited sites in Germany, currently ranked #145 in the country. It was founded in 2000 by Ralf Däinghaus and is headquartered in Frauenfeld, Switzerland. Today DocMorris is owned by DocMorris AG. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through product sales, e-prescription services. Its closest rivals include shop-apotheke.com, apotal.de, dm.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| docmorris | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Germany
Company information
- Website
- docmorris.de
- Sector
- Health
- Owner
- DocMorris AG
- Owner type
- Public company
- Founders
- Ralf Däinghaus
- Founded
- 2000
- Headquarters
- Frauenfeld, Switzerland
- Employees
- 1,000+
- Ownership
- DocMorris AG controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- German
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DocMorris operates a health information and services platform focused on Germany. A European online pharmacy with an e-prescription redemption service and health products. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- E-prescription services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #145 in this index
- Sector rank
- Leading health site in Germany
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| shop-apotheke.com | ≈ 12 million / month | #146 class competitor | — |
| apotal.de | ≈ 9 million / month | #147 class competitor | — |
| dm.de | ≈ 6 million / month | #148 class competitor | — |
What is DocMorris?
DocMorris (docmorris.de) is a health information and services platform serving users in Germany. A European online pharmacy with an e-prescription redemption service and health products. It ranks #145 among the most visited websites in the country in this index, within the health category.
Who owns DocMorris?
The site is operated by DocMorris AG, founded by Ralf Däinghaus. The company was established in 2000 and is headquartered in Frauenfeld, Switzerland. It employs around 1,000+.
Traffic and audience
Traffic estimates place DocMorris at roughly 20 million visits per month, about 0.7 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How DocMorris makes money
Revenue comes primarily from product sales, alongside e-prescription services.
Competitors in Germany
Its closest rivals include shop-apotheke.com, apotal.de, dm.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
DocMorris is founded in Frauenfeld, Switzerland.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #145 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns DocMorris?
DocMorris is operated by DocMorris AG. Public company structure, based on public filings and press reporting.
Where is DocMorris headquartered?
DocMorris is headquartered in Frauenfeld, Switzerland.
When was DocMorris founded?
DocMorris was founded in 2000 by Ralf Däinghaus.
How many employees does DocMorris have?
DocMorris employs approximately 1,000+ people.
What is DocMorris's revenue?
DocMorris's revenue: ≈ $1 billion annual revenue (est.).
Who are DocMorris's competitors?
Main competitors in Germany include shop-apotheke.com, apotal.de, dm.de.
How does DocMorris make money?
Mainly product sales, e-prescription services.
Is DocMorris publicly traded?
DocMorris's ownership: Public company.
How many visitors does DocMorris get?
Third-party estimates place DocMorris at roughly 20 million visits per month, mostly from Germany, with 75% mobile traffic.
Is DocMorris safe?
DocMorris is an established health site founded in 2000 and ranked #145 in Germany; use the official domain docmorris.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdocmorris.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos