Apotheken Umschau
A popular German health information portal published by pharmacies, covering conditions, nutrition and medication.
Apotheken Umschau at a glance
Apotheken Umschau is a health website and one of the most visited sites in Germany, currently ranked #127 in the country. It was founded in 1956 by Not publicly disclosed and is headquartered in Baierbrunn, Germany. Today Apotheken Umschau is owned by Wort & Bild Verlag. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through digital advertising, print and magazine distribution. Its closest rivals include netdoktor.de, gesundheit.de, onmeda.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| apotheken umschau | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in Germany
Company information
- Website
- apotheken-umschau.de
- Sector
- Health
- Owner
- Wort & Bild Verlag
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1956
- Headquarters
- Baierbrunn, Germany
- Employees
- 300+
- Ownership
- Wort & Bild Verlag controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $250 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $250 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Apotheken Umschau operates a health information and services platform focused on Germany. A popular German health information portal published by pharmacies, covering conditions, nutrition and medication. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print and magazine distribution
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #127 in this index
- Sector rank
- Leading health site in Germany
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| netdoktor.de | ≈ 54 million / month | #128 class competitor | — |
| gesundheit.de | ≈ 40.5 million / month | #129 class competitor | — |
| onmeda.de | ≈ 27 million / month | #130 class competitor | — |
What is Apotheken Umschau?
Apotheken Umschau (apotheken-umschau.de) is a health information and services platform serving users in Germany. A popular German health information portal published by pharmacies, covering conditions, nutrition and medication. It ranks #127 among the most visited websites in the country in this index, within the health category.
Who owns Apotheken Umschau?
The site is operated by Wort & Bild Verlag, founded by Not publicly disclosed. The company was established in 1956 and is headquartered in Baierbrunn, Germany. It employs around 300+.
Traffic and audience
Traffic estimates place Apotheken Umschau at roughly 90 million visits per month, about 3 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Apotheken Umschau makes money
Revenue comes primarily from digital advertising, alongside print and magazine distribution.
Competitors in Germany
Its closest rivals include netdoktor.de, gesundheit.de, onmeda.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1956
Apotheken Umschau is founded in Baierbrunn, Germany.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #127 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Apotheken Umschau?
Apotheken Umschau is operated by Wort & Bild Verlag. Private company structure, based on public filings and press reporting.
Where is Apotheken Umschau headquartered?
Apotheken Umschau is headquartered in Baierbrunn, Germany.
When was Apotheken Umschau founded?
Apotheken Umschau was founded in 1956 by Not publicly disclosed.
How many employees does Apotheken Umschau have?
Apotheken Umschau employs approximately 300+ people.
What is Apotheken Umschau's revenue?
Apotheken Umschau's revenue: ≈ $250 million annual revenue (est.).
Who are Apotheken Umschau's competitors?
Main competitors in Germany include netdoktor.de, gesundheit.de, onmeda.de.
How does Apotheken Umschau make money?
Mainly digital advertising, print and magazine distribution.
Is Apotheken Umschau publicly traded?
No — Apotheken Umschau is not listed as an independent public company; it is operated by Wort & Bild Verlag.
How many visitors does Apotheken Umschau get?
Third-party estimates place Apotheken Umschau at roughly 90 million visits per month, mostly from Germany, with 75% mobile traffic.
Is Apotheken Umschau safe?
Apotheken Umschau is an established health site founded in 1956 and ranked #127 in Germany; use the official domain apotheken-umschau.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsapotheken-umschau.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos