dm-drogerie markt
Germany's leading drugstore chain offering beauty, health and household products online and in stores.
dm-drogerie markt at a glance
dm-drogerie markt is an e-commerce website and one of the most visited sites in Germany, currently ranked #130 in the country. It was founded in 1973 by Götz Werner and is headquartered in Karlsruhe, Germany. Today dm-drogerie markt is owned by dm-drogerie markt GmbH + Co. KG. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through product sales, private label sales. Its closest rivals include rossmann.de, mueller.de, douglas.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dm-drogerie markt | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Germany
Company information
- Website
- dm.de
- Sector
- E-commerce
- Owner
- dm-drogerie markt GmbH + Co. KG
- Owner type
- Private company
- Founders
- Götz Werner
- Founded
- 1973
- Headquarters
- Karlsruhe, Germany
- Employees
- 70,000+
- Ownership
- dm-drogerie markt GmbH + Co. KG controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $14 billion annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $14 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
dm-drogerie markt operates an online retail and marketplace platform focused on Germany. Germany's leading drugstore chain offering beauty, health and household products online and in stores. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Private label sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #130 in this index
- Sector rank
- Leading e-commerce site in Germany
- Global rank
- 1300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rossmann.de | ≈ 48 million / month | #131 class competitor | — |
| mueller.de | ≈ 36 million / month | #132 class competitor | — |
| douglas.de | ≈ 24 million / month | #133 class competitor | — |
What is dm-drogerie markt?
dm-drogerie markt (dm.de) is an online retail and marketplace platform serving users in Germany. Germany's leading drugstore chain offering beauty, health and household products online and in stores. It ranks #130 among the most visited websites in the country in this index, within the e-commerce category.
Who owns dm-drogerie markt?
The site is operated by dm-drogerie markt GmbH + Co. KG, founded by Götz Werner. The company was established in 1973 and is headquartered in Karlsruhe, Germany. It employs around 70,000+.
Traffic and audience
Traffic estimates place dm-drogerie markt at roughly 80 million visits per month, about 2.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How dm-drogerie markt makes money
Revenue comes primarily from product sales, alongside private label sales.
Competitors in Germany
Its closest rivals include rossmann.de, mueller.de, douglas.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1973
dm-drogerie markt is founded in Karlsruhe, Germany.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #130 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns dm-drogerie markt?
dm-drogerie markt is operated by dm-drogerie markt GmbH + Co. KG. Private company structure, based on public filings and press reporting.
Where is dm-drogerie markt headquartered?
dm-drogerie markt is headquartered in Karlsruhe, Germany.
When was dm-drogerie markt founded?
dm-drogerie markt was founded in 1973 by Götz Werner.
How many employees does dm-drogerie markt have?
dm-drogerie markt employs approximately 70,000+ people.
What is dm-drogerie markt's revenue?
dm-drogerie markt's revenue: ≈ $14 billion annual revenue (est.).
Who are dm-drogerie markt's competitors?
Main competitors in Germany include rossmann.de, mueller.de, douglas.de.
How does dm-drogerie markt make money?
Mainly product sales, private label sales.
Is dm-drogerie markt publicly traded?
No — dm-drogerie markt is not listed as an independent public company; it is operated by dm-drogerie markt GmbH + Co. KG.
How many visitors does dm-drogerie markt get?
Third-party estimates place dm-drogerie markt at roughly 80 million visits per month, mostly from Germany, with 76% mobile traffic.
Is dm-drogerie markt safe?
dm-drogerie markt is an established e-commerce site founded in 1973 and ranked #130 in Germany; use the official domain dm.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdm.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos