HORNBACH
A German DIY retailer offering building materials, tools and garden items online and in large stores.
HORNBACH at a glance
HORNBACH is an e-commerce website and one of the most visited sites in Germany, currently ranked #141 in the country. It was founded in 1968 by Hugo Hornbach and is headquartered in Bornheim, Germany. Today HORNBACH is owned by HORNBACH Holding AG & Co. KGaA. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through product sales, services. Its closest rivals include obi.de, bauhaus.info, toom.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hornbach | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Germany
Company information
- Website
- hornbach.de
- Sector
- E-commerce
- Owner
- HORNBACH Holding AG & Co. KGaA
- Owner type
- Public company
- Founders
- Hugo Hornbach
- Founded
- 1968
- Headquarters
- Bornheim, Germany
- Employees
- 24,000+
- Ownership
- HORNBACH Holding AG & Co. KGaA controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6.5 billion annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $6.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HORNBACH operates an online retail and marketplace platform focused on Germany. A German DIY retailer offering building materials, tools and garden items online and in large stores. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #141 in this index
- Sector rank
- Leading e-commerce site in Germany
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| obi.de | ≈ 18 million / month | #142 class competitor | — |
| bauhaus.info | ≈ 13.5 million / month | #143 class competitor | — |
| toom.de | ≈ 9 million / month | #144 class competitor | — |
What is HORNBACH?
HORNBACH (hornbach.de) is an online retail and marketplace platform serving users in Germany. A German DIY retailer offering building materials, tools and garden items online and in large stores. It ranks #141 among the most visited websites in the country in this index, within the e-commerce category.
Who owns HORNBACH?
The site is operated by HORNBACH Holding AG & Co. KGaA, founded by Hugo Hornbach. The company was established in 1968 and is headquartered in Bornheim, Germany. It employs around 24,000+.
Traffic and audience
Traffic estimates place HORNBACH at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How HORNBACH makes money
Revenue comes primarily from product sales, alongside services.
Competitors in Germany
Its closest rivals include obi.de, bauhaus.info, toom.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1968
HORNBACH is founded in Bornheim, Germany.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #141 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns HORNBACH?
HORNBACH is operated by HORNBACH Holding AG & Co. KGaA. Public company structure, based on public filings and press reporting.
Where is HORNBACH headquartered?
HORNBACH is headquartered in Bornheim, Germany.
When was HORNBACH founded?
HORNBACH was founded in 1968 by Hugo Hornbach.
How many employees does HORNBACH have?
HORNBACH employs approximately 24,000+ people.
What is HORNBACH's revenue?
HORNBACH's revenue: ≈ $6.5 billion annual revenue (est.).
Who are HORNBACH's competitors?
Main competitors in Germany include obi.de, bauhaus.info, toom.de.
How does HORNBACH make money?
Mainly product sales, services.
Is HORNBACH publicly traded?
HORNBACH's ownership: Public company.
How many visitors does HORNBACH get?
Third-party estimates place HORNBACH at roughly 30 million visits per month, mostly from Germany, with 76% mobile traffic.
Is HORNBACH safe?
HORNBACH is an established e-commerce site founded in 1968 and ranked #141 in Germany; use the official domain hornbach.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshornbach.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos