Sports Illustrated
A storied U.S. sports magazine brand with a news site covering leagues, athletes and long-form storytelling.
Sports Illustrated at a glance
Sports Illustrated is a sports website and one of the most visited sites in United States, currently ranked #345 in the country. It was founded in 1954 by Henry Luce and is headquartered in New York, NY, USA. Today Sports Illustrated is owned by Minute Media. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through digital advertising, licensing, subscriptions. Its closest rivals include espn.com, theathletic.com, bleacherreport.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sports illustrated | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United States
Company information
- Website
- si.com
- Sector
- Sports
- Owner
- Minute Media
- Owner type
- Private company
- Founders
- Henry Luce
- Founded
- 1954
- Headquarters
- New York, NY, USA
- Employees
- 200+
- Ownership
- Minute Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Sports Illustrated operates a sports media platform focused on United States. A storied U.S. sports magazine brand with a news site covering leagues, athletes and long-form storytelling. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Licensing
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #345 in this index
- Sector rank
- Leading sports site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| espn.com | ≈ 24 million / month | #346 class competitor | — |
| theathletic.com | ≈ 18 million / month | #347 class competitor | — |
| bleacherreport.com | ≈ 12 million / month | #348 class competitor | — |
What is Sports Illustrated?
Sports Illustrated (si.com) is a sports media platform serving users in United States. A storied U.S. sports magazine brand with a news site covering leagues, athletes and long-form storytelling. It ranks #345 among the most visited websites in the country in this index, within the sports category.
Who owns Sports Illustrated?
The site is operated by Minute Media, founded by Henry Luce. The company was established in 1954 and is headquartered in New York, NY, USA. It employs around 200+.
Traffic and audience
Traffic estimates place Sports Illustrated at roughly 40 million visits per month, about 1.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Sports Illustrated makes money
Revenue comes primarily from digital advertising, alongside licensing, subscriptions.
Competitors in United States
Its closest rivals include espn.com, theathletic.com, bleacherreport.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1954
Sports Illustrated is founded in New York, NY, USA.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #345 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Sports Illustrated?
Sports Illustrated is operated by Minute Media. Private company structure, based on public filings and press reporting.
Where is Sports Illustrated headquartered?
Sports Illustrated is headquartered in New York, NY, USA.
When was Sports Illustrated founded?
Sports Illustrated was founded in 1954 by Henry Luce.
How many employees does Sports Illustrated have?
Sports Illustrated employs approximately 200+ people.
What is Sports Illustrated's revenue?
Sports Illustrated's revenue: ≈ $100 million annual revenue (est.).
Who are Sports Illustrated's competitors?
Main competitors in United States include espn.com, theathletic.com, bleacherreport.com.
How does Sports Illustrated make money?
Mainly digital advertising, licensing, subscriptions.
Is Sports Illustrated publicly traded?
No — Sports Illustrated is not listed as an independent public company; it is operated by Minute Media.
How many visitors does Sports Illustrated get?
Third-party estimates place Sports Illustrated at roughly 40 million visits per month, mostly from United States, with 83% mobile traffic.
Is Sports Illustrated safe?
Sports Illustrated is an established sports site founded in 1954 and ranked #345 in United States; use the official domain si.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssi.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos