Yahoo Sports
A sports portal with scores, news, fantasy games and sports betting content.
Yahoo Sports at a glance
Yahoo Sports is a sports website and one of the most visited sites in United States, currently ranked #346 in the country. It was founded in 1997 by Yahoo and is headquartered in New York, NY, USA. Today Yahoo Sports is owned by Yahoo Inc.. Our estimates put its audience at ≈ 130 million visits per month. The business earns money mainly through digital advertising, fantasy, betting partnerships. Its closest rivals include espn.com, cbssports.com, foxsports.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 122 million / month | +2% |
| Q2 | ≈ 126 million / month | +3% |
| Q3 | ≈ 130 million / month | +3% |
| Q4 | ≈ 138 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 39 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yahoo sports | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United States
Company information
- Website
- sports.yahoo.com
- Sector
- Sports
- Owner
- Yahoo Inc.
- Owner type
- Private company
- Founders
- Yahoo
- Founded
- 1997
- Headquarters
- New York, NY, USA
- Employees
- 500+
- Ownership
- Yahoo Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yahoo Sports operates a sports media platform focused on United States. A sports portal with scores, news, fantasy games and sports betting content. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Fantasy
- Betting partnerships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #346 in this index
- Sector rank
- Leading sports site in United States
- Global rank
- 200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| espn.com | ≈ 78 million / month | #347 class competitor | — |
| cbssports.com | ≈ 58.5 million / month | #348 class competitor | — |
| foxsports.com | ≈ 39 million / month | #349 class competitor | — |
What is Yahoo Sports?
Yahoo Sports (sports.yahoo.com) is a sports media platform serving users in United States. A sports portal with scores, news, fantasy games and sports betting content. It ranks #346 among the most visited websites in the country in this index, within the sports category.
Who owns Yahoo Sports?
The site is operated by Yahoo Inc., founded by Yahoo. The company was established in 1997 and is headquartered in New York, NY, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Yahoo Sports at roughly 130 million visits per month, about 4.3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Yahoo Sports makes money
Revenue comes primarily from digital advertising, alongside fantasy, betting partnerships.
Competitors in United States
Its closest rivals include espn.com, cbssports.com, foxsports.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Yahoo Sports is founded in New York, NY, USA.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #346 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Yahoo Sports?
Yahoo Sports is operated by Yahoo Inc.. Private company structure, based on public filings and press reporting.
Where is Yahoo Sports headquartered?
Yahoo Sports is headquartered in New York, NY, USA.
When was Yahoo Sports founded?
Yahoo Sports was founded in 1997 by Yahoo.
How many employees does Yahoo Sports have?
Yahoo Sports employs approximately 500+ people.
What is Yahoo Sports's revenue?
Yahoo Sports's revenue: ≈ $400 million annual revenue (est.).
Who are Yahoo Sports's competitors?
Main competitors in United States include espn.com, cbssports.com, foxsports.com.
How does Yahoo Sports make money?
Mainly digital advertising, fantasy, betting partnerships.
Is Yahoo Sports publicly traded?
No — Yahoo Sports is not listed as an independent public company; it is operated by Yahoo Inc..
How many visitors does Yahoo Sports get?
Third-party estimates place Yahoo Sports at roughly 130 million visits per month, mostly from United States, with 83% mobile traffic.
Is Yahoo Sports safe?
Yahoo Sports is an established sports site founded in 1997 and ranked #346 in United States; use the official domain sports.yahoo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssports.yahoo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos