Enterprise Rent-A-Car
A major U.S. car rental brand.
Enterprise Rent-A-Car at a glance
Enterprise Rent-A-Car is a travel website and one of the most visited sites in United States, currently ranked #243 in the country. It was founded in 1957 by Jack Taylor and is headquartered in Clayton, MO, USA. Today Enterprise Rent-A-Car is owned by Enterprise Holdings. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through rental fees. Its closest rivals include hertz.com, avis.com, budget.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| enterprise rent-a-car | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United States
Company information
- Website
- enterprise.com
- Sector
- Travel
- Owner
- Enterprise Holdings
- Owner type
- Private company
- Founders
- Jack Taylor
- Founded
- 1957
- Headquarters
- Clayton, MO, USA
- Employees
- 75,000+
- Ownership
- Enterprise Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $35 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Enterprise Rent-A-Car operates a travel booking platform focused on United States. A major U.S. car rental brand. Revenue comes mainly from rental fees, supported by the other lines listed below.
- Rental fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #243 in this index
- Sector rank
- Leading travel site in United States
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hertz.com | ≈ 18 million / month | #244 class competitor | — |
| avis.com | ≈ 13.5 million / month | #245 class competitor | — |
| budget.com | ≈ 9 million / month | #246 class competitor | — |
What is Enterprise Rent-A-Car?
Enterprise Rent-A-Car (enterprise.com) is a travel booking platform serving users in United States. A major U.S. car rental brand. It ranks #243 among the most visited websites in the country in this index, within the travel category.
Who owns Enterprise Rent-A-Car?
The site is operated by Enterprise Holdings, founded by Jack Taylor. The company was established in 1957 and is headquartered in Clayton, MO, USA. It employs around 75,000+.
Traffic and audience
Traffic estimates place Enterprise Rent-A-Car at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Enterprise Rent-A-Car makes money
Revenue comes primarily from rental fees, alongside .
Competitors in United States
Its closest rivals include hertz.com, avis.com, budget.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1957
Enterprise Rent-A-Car is founded in Clayton, MO, USA.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #243 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Enterprise Rent-A-Car?
Enterprise Rent-A-Car is operated by Enterprise Holdings. Private company structure, based on public filings and press reporting.
Where is Enterprise Rent-A-Car headquartered?
Enterprise Rent-A-Car is headquartered in Clayton, MO, USA.
When was Enterprise Rent-A-Car founded?
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor.
How many employees does Enterprise Rent-A-Car have?
Enterprise Rent-A-Car employs approximately 75,000+ people.
What is Enterprise Rent-A-Car's revenue?
Enterprise Rent-A-Car's revenue: ≈ $35 billion annual revenue (est.).
Who are Enterprise Rent-A-Car's competitors?
Main competitors in United States include hertz.com, avis.com, budget.com.
How does Enterprise Rent-A-Car make money?
Mainly rental fees.
Is Enterprise Rent-A-Car publicly traded?
No — Enterprise Rent-A-Car is not listed as an independent public company; it is operated by Enterprise Holdings.
How many visitors does Enterprise Rent-A-Car get?
Third-party estimates place Enterprise Rent-A-Car at roughly 30 million visits per month, mostly from United States, with 71% mobile traffic.
Is Enterprise Rent-A-Car safe?
Enterprise Rent-A-Car is an established travel site founded in 1957 and ranked #243 in United States; use the official domain enterprise.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsenterprise.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos