Transfermarkt
A football database platform covering transfers, market values, squads and player statistics.
Transfermarkt at a glance
Transfermarkt is a sports website and one of the most visited sites in Germany, currently ranked #111 in the country. It was founded in 2000 by Matthias Seidel and is headquartered in Hamburg, Germany. Today Transfermarkt is owned by Axel Springer SE. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through display advertising, premium subscriptions, licensing. Its closest rivals include kicker.de, fbref.com, sofascore.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| transfermarkt | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Germany
Company information
- Website
- transfermarkt.de
- Sector
- Sports
- Owner
- Axel Springer SE
- Owner type
- Subsidiary of public company
- Founders
- Matthias Seidel
- Founded
- 2000
- Headquarters
- Hamburg, Germany
- Employees
- 300+
- Ownership
- Axel Springer SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $80 million annual revenue (est.)
- Languages
- German, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $80 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Transfermarkt operates a sports media platform focused on Germany. A football database platform covering transfers, market values, squads and player statistics. Revenue comes mainly from display advertising, supported by the other lines listed below.
- Display advertising
- Premium subscriptions
- Licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #111 in this index
- Sector rank
- Leading sports site in Germany
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kicker.de | ≈ 54 million / month | #112 class competitor | — |
| fbref.com | ≈ 40.5 million / month | #113 class competitor | — |
| sofascore.com | ≈ 27 million / month | #114 class competitor | — |
What is Transfermarkt?
Transfermarkt (transfermarkt.de) is a sports media platform serving users in Germany. A football database platform covering transfers, market values, squads and player statistics. It ranks #111 among the most visited websites in the country in this index, within the sports category.
Who owns Transfermarkt?
The site is operated by Axel Springer SE, founded by Matthias Seidel. The company was established in 2000 and is headquartered in Hamburg, Germany. It employs around 300+.
Traffic and audience
Traffic estimates place Transfermarkt at roughly 90 million visits per month, about 3 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How Transfermarkt makes money
Revenue comes primarily from display advertising, alongside premium subscriptions, licensing.
Competitors in Germany
Its closest rivals include kicker.de, fbref.com, sofascore.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Transfermarkt is founded in Hamburg, Germany.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns Transfermarkt?
Transfermarkt is operated by Axel Springer SE. Subsidiary of public company structure, based on public filings and press reporting.
Where is Transfermarkt headquartered?
Transfermarkt is headquartered in Hamburg, Germany.
When was Transfermarkt founded?
Transfermarkt was founded in 2000 by Matthias Seidel.
How many employees does Transfermarkt have?
Transfermarkt employs approximately 300+ people.
What is Transfermarkt's revenue?
Transfermarkt's revenue: ≈ $80 million annual revenue (est.).
Who are Transfermarkt's competitors?
Main competitors in Germany include kicker.de, fbref.com, sofascore.com.
How does Transfermarkt make money?
Mainly display advertising, premium subscriptions, licensing.
Is Transfermarkt publicly traded?
Transfermarkt's ownership: Subsidiary of public company.
How many visitors does Transfermarkt get?
Third-party estimates place Transfermarkt at roughly 90 million visits per month, mostly from Germany, with 83% mobile traffic.
Is Transfermarkt safe?
Transfermarkt is an established sports site founded in 2000 and ranked #111 in Germany; use the official domain transfermarkt.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstransfermarkt.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos