SPORT1
A German sports media brand with news, live tickers, TV and streaming for football and other sports.
SPORT1 at a glance
SPORT1 is a sports website and one of the most visited sites in Germany, currently ranked #110 in the country. It was founded in 1993 by Not publicly disclosed and is headquartered in Ismaning, Germany. Today SPORT1 is owned by Sport1 Medien AG. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through digital advertising, tv advertising, subscriptions. Its closest rivals include kicker.de, sportschau.de, bild.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sport1 | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in Germany
Company information
- Website
- sport1.de
- Sector
- Sports
- Owner
- Sport1 Medien AG
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1993
- Headquarters
- Ismaning, Germany
- Employees
- 300+
- Ownership
- Sport1 Medien AG controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SPORT1 operates a sports media platform focused on Germany. A German sports media brand with news, live tickers, TV and streaming for football and other sports. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- TV advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #110 in this index
- Sector rank
- Leading sports site in Germany
- Global rank
- 2200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kicker.de | ≈ 36 million / month | #111 class competitor | — |
| sportschau.de | ≈ 27 million / month | #112 class competitor | — |
| bild.de | ≈ 18 million / month | #113 class competitor | — |
What is SPORT1?
SPORT1 (sport1.de) is a sports media platform serving users in Germany. A German sports media brand with news, live tickers, TV and streaming for football and other sports. It ranks #110 among the most visited websites in the country in this index, within the sports category.
Who owns SPORT1?
The site is operated by Sport1 Medien AG, founded by Not publicly disclosed. The company was established in 1993 and is headquartered in Ismaning, Germany. It employs around 300+.
Traffic and audience
Traffic estimates place SPORT1 at roughly 60 million visits per month, about 2 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How SPORT1 makes money
Revenue comes primarily from digital advertising, alongside tv advertising, subscriptions.
Competitors in Germany
Its closest rivals include kicker.de, sportschau.de, bild.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
SPORT1 is founded in Ismaning, Germany.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #110 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns SPORT1?
SPORT1 is operated by Sport1 Medien AG. Private company structure, based on public filings and press reporting.
Where is SPORT1 headquartered?
SPORT1 is headquartered in Ismaning, Germany.
When was SPORT1 founded?
SPORT1 was founded in 1993 by Not publicly disclosed.
How many employees does SPORT1 have?
SPORT1 employs approximately 300+ people.
What is SPORT1's revenue?
SPORT1's revenue: ≈ $100 million annual revenue (est.).
Who are SPORT1's competitors?
Main competitors in Germany include kicker.de, sportschau.de, bild.de.
How does SPORT1 make money?
Mainly digital advertising, tv advertising, subscriptions.
Is SPORT1 publicly traded?
No — SPORT1 is not listed as an independent public company; it is operated by Sport1 Medien AG.
How many visitors does SPORT1 get?
Third-party estimates place SPORT1 at roughly 60 million visits per month, mostly from Germany, with 83% mobile traffic.
Is SPORT1 safe?
SPORT1 is an established sports site founded in 1993 and ranked #110 in Germany; use the official domain sport1.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssport1.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos