NBA
The official site of the National Basketball Association with scores, highlights, stats and streaming.
NBA at a glance
NBA is a sports website and one of the most visited sites in United States, currently ranked #176 in the country. It was founded in 1946 by Maurice Podoloff (first commissioner) and is headquartered in New York, NY, USA. Today NBA is owned by National Basketball Association. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through media rights, sponsorships, merchandising. Its closest rivals include espn.com, nfl.com, mlb.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nba | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United States
Company information
- Website
- nba.com
- Sector
- Sports
- Owner
- National Basketball Association
- Owner type
- Nonprofit trade association
- Founders
- Maurice Podoloff (first commissioner)
- Founded
- 1946
- Headquarters
- New York, NY, USA
- Employees
- 1,000+
- Ownership
- National Basketball Association controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $10 billion annual revenue (est.)
- Ownership
- Nonprofit trade association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NBA operates a sports media platform focused on United States. The official site of the National Basketball Association with scores, highlights, stats and streaming. Revenue comes mainly from media rights, supported by the other lines listed below.
- Media rights
- Sponsorships
- Merchandising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #176 in this index
- Sector rank
- Leading sports site in United States
- Global rank
- 450
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| espn.com | ≈ 66 million / month | #177 class competitor | — |
| nfl.com | ≈ 49.5 million / month | #178 class competitor | — |
| mlb.com | ≈ 33 million / month | #179 class competitor | — |
What is NBA?
NBA (nba.com) is a sports media platform serving users in United States. The official site of the National Basketball Association with scores, highlights, stats and streaming. It ranks #176 among the most visited websites in the country in this index, within the sports category.
Who owns NBA?
The site is operated by National Basketball Association, founded by Maurice Podoloff (first commissioner). The company was established in 1946 and is headquartered in New York, NY, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place NBA at roughly 110 million visits per month, about 3.7 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How NBA makes money
Revenue comes primarily from media rights, alongside sponsorships, merchandising.
Competitors in United States
Its closest rivals include espn.com, nfl.com, mlb.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1946
NBA is founded in New York, NY, USA.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns NBA?
NBA is operated by National Basketball Association. Nonprofit trade association structure, based on public filings and press reporting.
Where is NBA headquartered?
NBA is headquartered in New York, NY, USA.
When was NBA founded?
NBA was founded in 1946 by Maurice Podoloff (first commissioner).
How many employees does NBA have?
NBA employs approximately 1,000+ people.
What is NBA's revenue?
NBA's revenue: ≈ $10 billion annual revenue (est.).
Who are NBA's competitors?
Main competitors in United States include espn.com, nfl.com, mlb.com.
How does NBA make money?
Mainly media rights, sponsorships, merchandising.
Is NBA publicly traded?
No — NBA is not listed as an independent public company; it is operated by National Basketball Association.
How many visitors does NBA get?
Third-party estimates place NBA at roughly 110 million visits per month, mostly from United States, with 83% mobile traffic.
Is NBA safe?
NBA is an established sports site founded in 1946 and ranked #176 in United States; use the official domain nba.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnba.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos