Roblox
An online platform where users play and create millions of user-built 3D games and experiences.
Roblox at a glance
Roblox is an entertainment & streaming website and one of the most visited sites in United States, currently ranked #172 in the country. It was founded in 2004 by David Baszucki, Erik Cassel and is headquartered in San Mateo, CA, USA. Today Roblox is owned by Roblox Corporation. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through robux virtual currency sales, subscriptions, advertising. Its closest rivals include fortnite.com, minecraft.net, steampowered.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| roblox | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in United States
Company information
- Website
- roblox.com
- Sector
- Entertainment & Streaming
- Owner
- Roblox Corporation
- Owner type
- Public company
- Founders
- David Baszucki, Erik Cassel
- Founded
- 2004
- Headquarters
- San Mateo, CA, USA
- Employees
- 2,500+
- Ownership
- Roblox Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Roblox operates an entertainment and streaming service focused on United States. An online platform where users play and create millions of user-built 3D games and experiences. Revenue comes mainly from robux virtual currency sales, supported by the other lines listed below.
- Robux virtual currency sales
- Subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #172 in this index
- Sector rank
- Leading entertainment & streaming site in United States
- Global rank
- 70
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fortnite.com | ≈ 180 million / month | #173 class competitor | — |
| minecraft.net | ≈ 135 million / month | #174 class competitor | — |
| steampowered.com | ≈ 90 million / month | #175 class competitor | — |
What is Roblox?
Roblox (roblox.com) is an entertainment and streaming service serving users in United States. An online platform where users play and create millions of user-built 3D games and experiences. It ranks #172 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Roblox?
The site is operated by Roblox Corporation, founded by David Baszucki, Erik Cassel. The company was established in 2004 and is headquartered in San Mateo, CA, USA. It employs around 2,500+.
Traffic and audience
Traffic estimates place Roblox at roughly 300 million visits per month, about 10 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Roblox makes money
Revenue comes primarily from robux virtual currency sales, alongside subscriptions, advertising.
Competitors in United States
Its closest rivals include fortnite.com, minecraft.net, steampowered.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2004
Roblox is founded in San Mateo, CA, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Roblox?
Roblox is operated by Roblox Corporation. Public company structure, based on public filings and press reporting.
Where is Roblox headquartered?
Roblox is headquartered in San Mateo, CA, USA.
When was Roblox founded?
Roblox was founded in 2004 by David Baszucki, Erik Cassel.
How many employees does Roblox have?
Roblox employs approximately 2,500+ people.
What is Roblox's revenue?
Roblox's revenue: ≈ $3.5 billion annual revenue (est.).
Who are Roblox's competitors?
Main competitors in United States include fortnite.com, minecraft.net, steampowered.com.
How does Roblox make money?
Mainly robux virtual currency sales, subscriptions, advertising.
Is Roblox publicly traded?
Roblox's ownership: Public company.
How many visitors does Roblox get?
Third-party estimates place Roblox at roughly 300 million visits per month, mostly from United States, with 74% mobile traffic.
Is Roblox safe?
Roblox is an established entertainment & streaming site founded in 2004 and ranked #172 in United States; use the official domain roblox.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsroblox.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos