DraftKings
A sports betting and daily fantasy sports operator licensed in many U.S. states.
DraftKings at a glance
DraftKings is a sports website and one of the most visited sites in United States, currently ranked #177 in the country. It was founded in 2012 by Jason Robins, Matt Kalish, Paul Liberman and is headquartered in Boston, MA, USA. Today DraftKings is owned by DraftKings Inc.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through sportsbook revenue, igaming revenue, daily fantasy fees. Its closest rivals include fanduel.com, betmgm.com, caesars.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct45%
- Organic search30%
- Social16%
- Referral6%
- Paid3%
Audience & demographics
- Men74%
- Women26%
- Age 18-2427%
- Age 25-3431%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| draftkings | 1 | Very high | Dominant |
| live scores | Top 10 | High | — |
| match results | Top 10 | High | — |
| league table | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 83% mobile
- Position in country
- Among the leading sports apps in United States
Company information
- Website
- draftkings.com
- Sector
- Sports
- Owner
- DraftKings Inc.
- Owner type
- Public company
- Founders
- Jason Robins, Matt Kalish, Paul Liberman
- Founded
- 2012
- Headquarters
- Boston, MA, USA
- Employees
- 5,000+
- Ownership
- DraftKings Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4.8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $4.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DraftKings operates a sports media platform focused on United States. A sports betting and daily fantasy sports operator licensed in many U.S. states. Revenue comes mainly from sportsbook revenue, supported by the other lines listed below.
- Sportsbook revenue
- iGaming revenue
- Daily fantasy fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #177 in this index
- Sector rank
- Leading sports site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fanduel.com | ≈ 36 million / month | #178 class competitor | — |
| betmgm.com | ≈ 27 million / month | #179 class competitor | — |
| caesars.com | ≈ 18 million / month | #180 class competitor | — |
What is DraftKings?
DraftKings (draftkings.com) is a sports media platform serving users in United States. A sports betting and daily fantasy sports operator licensed in many U.S. states. It ranks #177 among the most visited websites in the country in this index, within the sports category.
Who owns DraftKings?
The site is operated by DraftKings Inc., founded by Jason Robins, Matt Kalish, Paul Liberman. The company was established in 2012 and is headquartered in Boston, MA, USA. It employs around 5,000+.
Traffic and audience
Traffic estimates place DraftKings at roughly 60 million visits per month, about 2 million per day. Around 83% mobile of sessions come from mobile devices, and visitors view about 4.8 pages per visit with an average session of 5 min.
How DraftKings makes money
Revenue comes primarily from sportsbook revenue, alongside igaming revenue, daily fantasy fees.
Competitors in United States
Its closest rivals include fanduel.com, betmgm.com, caesars.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
DraftKings is founded in Boston, MA, USA.
- Growth phase
Expands its sports offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Live scores and fast match reporting
- Deep coverage of national leagues
- Free access to most content
- Strong mobile and app experience
Cons
- Ad-heavy match pages
- Betting advertising throughout
- Rumour-driven transfer coverage
- Video rights limit highlights
Key statistics
Frequently asked questions
Who owns DraftKings?
DraftKings is operated by DraftKings Inc.. Public company structure, based on public filings and press reporting.
Where is DraftKings headquartered?
DraftKings is headquartered in Boston, MA, USA.
When was DraftKings founded?
DraftKings was founded in 2012 by Jason Robins, Matt Kalish, Paul Liberman.
How many employees does DraftKings have?
DraftKings employs approximately 5,000+ people.
What is DraftKings's revenue?
DraftKings's revenue: ≈ $4.8 billion annual revenue (est.).
Who are DraftKings's competitors?
Main competitors in United States include fanduel.com, betmgm.com, caesars.com.
How does DraftKings make money?
Mainly sportsbook revenue, igaming revenue, daily fantasy fees.
Is DraftKings publicly traded?
DraftKings's ownership: Public company.
How many visitors does DraftKings get?
Third-party estimates place DraftKings at roughly 60 million visits per month, mostly from United States, with 83% mobile traffic.
Is DraftKings safe?
DraftKings is an established sports site founded in 2012 and ranked #177 in United States; use the official domain draftkings.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdraftkings.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos