Quizlet
A study platform for flashcards, practice tests and learning games used by students worldwide.
Quizlet at a glance
Quizlet is an education website and one of the most visited sites in United States, currently ranked #188 in the country. It was founded in 2005 by Andrew Sutherland and is headquartered in San Francisco, CA, USA. Today Quizlet is owned by Quizlet, Inc.. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include chegg.com, khanacademy.org, brainly.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| quizlet | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- quizlet.com
- Sector
- Education
- Owner
- Quizlet, Inc.
- Owner type
- Private company
- Founders
- Andrew Sutherland
- Founded
- 2005
- Headquarters
- San Francisco, CA, USA
- Employees
- 300+
- Ownership
- Quizlet, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Quizlet operates an education platform focused on United States. A study platform for flashcards, practice tests and learning games used by students worldwide. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #188 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chegg.com | ≈ 90 million / month | #189 class competitor | — |
| khanacademy.org | ≈ 67.5 million / month | #190 class competitor | — |
| brainly.com | ≈ 45 million / month | #191 class competitor | — |
What is Quizlet?
Quizlet (quizlet.com) is an education platform serving users in United States. A study platform for flashcards, practice tests and learning games used by students worldwide. It ranks #188 among the most visited websites in the country in this index, within the education category.
Who owns Quizlet?
The site is operated by Quizlet, Inc., founded by Andrew Sutherland. The company was established in 2005 and is headquartered in San Francisco, CA, USA. It employs around 300+.
Traffic and audience
Traffic estimates place Quizlet at roughly 150 million visits per month, about 5 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Quizlet makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in United States
Its closest rivals include chegg.com, khanacademy.org, brainly.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Quizlet is founded in San Francisco, CA, USA.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #188 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Quizlet?
Quizlet is operated by Quizlet, Inc.. Private company structure, based on public filings and press reporting.
Where is Quizlet headquartered?
Quizlet is headquartered in San Francisco, CA, USA.
When was Quizlet founded?
Quizlet was founded in 2005 by Andrew Sutherland.
How many employees does Quizlet have?
Quizlet employs approximately 300+ people.
What is Quizlet's revenue?
Quizlet's revenue: ≈ $200 million annual revenue (est.).
Who are Quizlet's competitors?
Main competitors in United States include chegg.com, khanacademy.org, brainly.com.
How does Quizlet make money?
Mainly subscriptions, advertising.
Is Quizlet publicly traded?
No — Quizlet is not listed as an independent public company; it is operated by Quizlet, Inc..
How many visitors does Quizlet get?
Third-party estimates place Quizlet at roughly 150 million visits per month, mostly from United States, with 66% mobile traffic.
Is Quizlet safe?
Quizlet is an established education site founded in 2005 and ranked #188 in United States; use the official domain quizlet.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsquizlet.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos