ZipRecruiter
An online employment marketplace that matches job seekers with employers using AI-driven recommendations.
ZipRecruiter at a glance
ZipRecruiter is a jobs & careers website and one of the most visited sites in United States, currently ranked #192 in the country. It was founded in 2010 by Ian Siegel, Jason Kreiner, Will Redd and is headquartered in Santa Monica, CA, USA. Today ZipRecruiter is owned by ZipRecruiter, Inc.. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through employer subscriptions, pay-per-click ads. Its closest rivals include indeed.com, linkedin.com, glassdoor.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ziprecruiter | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in United States
Company information
- Website
- ziprecruiter.com
- Sector
- Jobs & Careers
- Owner
- ZipRecruiter, Inc.
- Owner type
- Public company
- Founders
- Ian Siegel, Jason Kreiner, Will Redd
- Founded
- 2010
- Headquarters
- Santa Monica, CA, USA
- Employees
- 1,000+
- Ownership
- ZipRecruiter, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ZipRecruiter operates a jobs and recruitment platform focused on United States. An online employment marketplace that matches job seekers with employers using AI-driven recommendations. Revenue comes mainly from employer subscriptions, supported by the other lines listed below.
- Employer subscriptions
- Pay-per-click ads
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #192 in this index
- Sector rank
- Leading jobs & careers site in United States
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| indeed.com | ≈ 30 million / month | #193 class competitor | — |
| linkedin.com | ≈ 22.5 million / month | #194 class competitor | — |
| glassdoor.com | ≈ 15 million / month | #195 class competitor | — |
What is ZipRecruiter?
ZipRecruiter (ziprecruiter.com) is a jobs and recruitment platform serving users in United States. An online employment marketplace that matches job seekers with employers using AI-driven recommendations. It ranks #192 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns ZipRecruiter?
The site is operated by ZipRecruiter, Inc., founded by Ian Siegel, Jason Kreiner, Will Redd. The company was established in 2010 and is headquartered in Santa Monica, CA, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place ZipRecruiter at roughly 50 million visits per month, about 1.7 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How ZipRecruiter makes money
Revenue comes primarily from employer subscriptions, alongside pay-per-click ads.
Competitors in United States
Its closest rivals include indeed.com, linkedin.com, glassdoor.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
ZipRecruiter is founded in Santa Monica, CA, USA.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #192 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns ZipRecruiter?
ZipRecruiter is operated by ZipRecruiter, Inc.. Public company structure, based on public filings and press reporting.
Where is ZipRecruiter headquartered?
ZipRecruiter is headquartered in Santa Monica, CA, USA.
When was ZipRecruiter founded?
ZipRecruiter was founded in 2010 by Ian Siegel, Jason Kreiner, Will Redd.
How many employees does ZipRecruiter have?
ZipRecruiter employs approximately 1,000+ people.
What is ZipRecruiter's revenue?
ZipRecruiter's revenue: ≈ $500 million annual revenue (est.).
Who are ZipRecruiter's competitors?
Main competitors in United States include indeed.com, linkedin.com, glassdoor.com.
How does ZipRecruiter make money?
Mainly employer subscriptions, pay-per-click ads.
Is ZipRecruiter publicly traded?
ZipRecruiter's ownership: Public company.
How many visitors does ZipRecruiter get?
Third-party estimates place ZipRecruiter at roughly 50 million visits per month, mostly from United States, with 72% mobile traffic.
Is ZipRecruiter safe?
ZipRecruiter is an established jobs & careers site founded in 2010 and ranked #192 in United States; use the official domain ziprecruiter.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsziprecruiter.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos