A German-language professional social network for careers, networking and recruiting.
XING at a glance
XING is a jobs & careers website and one of the most visited sites in Germany, currently ranked #180 in the country. It was founded in 2003 by Lars Hinrichs and is headquartered in Hamburg, Germany. Today XING is owned by New Work SE. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through recruiting solutions, premium memberships, advertising. Its closest rivals include linkedin.com, stepstone.de, indeed.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 1 | Very high | Dominant | |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in Germany
Company information
- Website
- xing.com
- Sector
- Jobs & Careers
- Owner
- New Work SE
- Owner type
- Public company
- Founders
- Lars Hinrichs
- Founded
- 2003
- Headquarters
- Hamburg, Germany
- Employees
- 2,000+
- Ownership
- New Work SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $350 million annual revenue (est.)
- Languages
- German, English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $350 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
XING operates a jobs and recruitment platform focused on Germany. A German-language professional social network for careers, networking and recruiting. Revenue comes mainly from recruiting solutions, supported by the other lines listed below.
- Recruiting solutions
- Premium memberships
- Advertising
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #180 in this index
- Sector rank
- Leading jobs & careers site in Germany
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| linkedin.com | ≈ 18 million / month | #181 class competitor | — |
| stepstone.de | ≈ 13.5 million / month | #182 class competitor | — |
| indeed.com | ≈ 9 million / month | #183 class competitor | — |
What is XING?
XING (xing.com) is a jobs and recruitment platform serving users in Germany. A German-language professional social network for careers, networking and recruiting. It ranks #180 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns XING?
The site is operated by New Work SE, founded by Lars Hinrichs. The company was established in 2003 and is headquartered in Hamburg, Germany. It employs around 2,000+.
Traffic and audience
Traffic estimates place XING at roughly 30 million visits per month, about 1 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How XING makes money
Revenue comes primarily from recruiting solutions, alongside premium memberships, advertising.
Competitors in Germany
Its closest rivals include linkedin.com, stepstone.de, indeed.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
XING is founded in Hamburg, Germany.
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #180 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns XING?
XING is operated by New Work SE. Public company structure, based on public filings and press reporting.
Where is XING headquartered?
XING is headquartered in Hamburg, Germany.
When was XING founded?
XING was founded in 2003 by Lars Hinrichs.
How many employees does XING have?
XING employs approximately 2,000+ people.
What is XING's revenue?
XING's revenue: ≈ $350 million annual revenue (est.).
Who are XING's competitors?
Main competitors in Germany include linkedin.com, stepstone.de, indeed.com.
How does XING make money?
Mainly recruiting solutions, premium memberships, advertising.
Is XING publicly traded?
XING's ownership: Public company.
How many visitors does XING get?
Third-party estimates place XING at roughly 30 million visits per month, mostly from Germany, with 72% mobile traffic.
Is XING safe?
XING is an established jobs & careers site founded in 2003 and ranked #180 in Germany; use the official domain xing.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsxing.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos