Bitpanda
A European investment platform for crypto, stocks, metals and ETFs.
Bitpanda at a glance
Bitpanda is a finance & banking website and one of the most visited sites in Germany, currently ranked #177 in the country. It was founded in 2014 by Eric Demuth, Paul Klanschek, Christian Trummer and is headquartered in Vienna, Austria (large Germany presence). Today Bitpanda is owned by Bitpanda GmbH. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through trading fees, spread revenue, subscriptions. Its closest rivals include coinbase.com, bitcoin.de, trade-republic.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bitpanda | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Germany
Company information
- Website
- bitpanda.com
- Sector
- Finance & Banking
- Owner
- Bitpanda GmbH
- Owner type
- Private company
- Founders
- Eric Demuth, Paul Klanschek, Christian Trummer
- Founded
- 2014
- Headquarters
- Vienna, Austria (large Germany presence)
- Employees
- 1,000+
- Ownership
- Bitpanda GmbH controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- German, English, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bitpanda operates a bank and digital financial platform focused on Germany. A European investment platform for crypto, stocks, metals and ETFs. Revenue comes mainly from trading fees, supported by the other lines listed below.
- Trading fees
- Spread revenue
- Subscriptions
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #177 in this index
- Sector rank
- Leading finance & banking site in Germany
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| coinbase.com | ≈ 9 million / month | #178 class competitor | — |
| bitcoin.de | ≈ 6.7 million / month | #179 class competitor | — |
| trade-republic.com | ≈ 4.5 million / month | #180 class competitor | — |
What is Bitpanda?
Bitpanda (bitpanda.com) is a bank and digital financial platform serving users in Germany. A European investment platform for crypto, stocks, metals and ETFs. It ranks #177 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Bitpanda?
The site is operated by Bitpanda GmbH, founded by Eric Demuth, Paul Klanschek, Christian Trummer. The company was established in 2014 and is headquartered in Vienna, Austria (large Germany presence). It employs around 1,000+.
Traffic and audience
Traffic estimates place Bitpanda at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Bitpanda makes money
Revenue comes primarily from trading fees, alongside spread revenue, subscriptions.
Competitors in Germany
Its closest rivals include coinbase.com, bitcoin.de, trade-republic.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Bitpanda is founded in Vienna, Austria (large Germany presence).
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #177 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Bitpanda?
Bitpanda is operated by Bitpanda GmbH. Private company structure, based on public filings and press reporting.
Where is Bitpanda headquartered?
Bitpanda is headquartered in Vienna, Austria (large Germany presence).
When was Bitpanda founded?
Bitpanda was founded in 2014 by Eric Demuth, Paul Klanschek, Christian Trummer.
How many employees does Bitpanda have?
Bitpanda employs approximately 1,000+ people.
What is Bitpanda's revenue?
Bitpanda's revenue: ≈ $400 million annual revenue (est.).
Who are Bitpanda's competitors?
Main competitors in Germany include coinbase.com, bitcoin.de, trade-republic.com.
How does Bitpanda make money?
Mainly trading fees, spread revenue, subscriptions.
Is Bitpanda publicly traded?
No — Bitpanda is not listed as an independent public company; it is operated by Bitpanda GmbH.
How many visitors does Bitpanda get?
Third-party estimates place Bitpanda at roughly 15 million visits per month, mostly from Germany, with 82% mobile traffic.
Is Bitpanda safe?
Bitpanda is an established finance & banking site founded in 2014 and ranked #177 in Germany; use the official domain bitpanda.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbitpanda.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos