kununu
An employer review platform where staff rate companies and share salary and culture insights.
kununu at a glance
kununu is a jobs & careers website and one of the most visited sites in Germany, currently ranked #181 in the country. It was founded in 2007 by Martin Poreda, Mark Pohlmann and is headquartered in Vienna, Austria (German market focus). Today kununu is owned by New Work SE. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through employer branding packages, recruiting advertising. Its closest rivals include glassdoor.com, xing.com, stepstone.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search41%
- Direct37%
- Paid search10%
- Referral7%
- Social5%
Audience & demographics
- Men53%
- Women47%
- Age 25-3435%
- Age 18-2426%
- Age 35-4422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kununu | 1 | Very high | Dominant |
| jobs near me | Top 10 | High | — |
| part time jobs | Top 10 | High | — |
| cv template | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 72% mobile
- Position in country
- Among the leading jobs & careers apps in Germany
Company information
- Website
- kununu.com
- Sector
- Jobs & Careers
- Owner
- New Work SE
- Owner type
- Subsidiary of public company
- Founders
- Martin Poreda, Mark Pohlmann
- Founded
- 2007
- Headquarters
- Vienna, Austria (German market focus)
- Employees
- 300+
- Ownership
- New Work SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- German, English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
kununu operates a jobs and recruitment platform focused on Germany. An employer review platform where staff rate companies and share salary and culture insights. Revenue comes mainly from employer branding packages, supported by the other lines listed below.
- Employer branding packages
- Recruiting advertising
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #181 in this index
- Sector rank
- Leading jobs & careers site in Germany
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| glassdoor.com | ≈ 15 million / month | #182 class competitor | — |
| xing.com | ≈ 11.2 million / month | #183 class competitor | — |
| stepstone.de | ≈ 7.5 million / month | #184 class competitor | — |
What is kununu?
kununu (kununu.com) is a jobs and recruitment platform serving users in Germany. An employer review platform where staff rate companies and share salary and culture insights. It ranks #181 among the most visited websites in the country in this index, within the jobs & careers category.
Who owns kununu?
The site is operated by New Work SE, founded by Martin Poreda, Mark Pohlmann. The company was established in 2007 and is headquartered in Vienna, Austria (German market focus). It employs around 300+.
Traffic and audience
Traffic estimates place kununu at roughly 25 million visits per month, about 0.8 million per day. Around 72% mobile of sessions come from mobile devices, and visitors view about 7.1 pages per visit with an average session of 8 min.
How kununu makes money
Revenue comes primarily from employer branding packages, alongside recruiting advertising.
Competitors in Germany
Its closest rivals include glassdoor.com, xing.com, stepstone.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
kununu is founded in Vienna, Austria (German market focus).
- Growth phase
Expands its jobs & careers offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local pool of open vacancies
- Free applications for candidates
- CV builder and application tracking
- Employer branding tools
Cons
- Expired and duplicate postings
- Employers do not always respond
- Premium visibility favours large companies
- Salary information often missing
Key statistics
Frequently asked questions
Who owns kununu?
kununu is operated by New Work SE. Subsidiary of public company structure, based on public filings and press reporting.
Where is kununu headquartered?
kununu is headquartered in Vienna, Austria (German market focus).
When was kununu founded?
kununu was founded in 2007 by Martin Poreda, Mark Pohlmann.
How many employees does kununu have?
kununu employs approximately 300+ people.
What is kununu's revenue?
kununu's revenue: ≈ $60 million annual revenue (est.).
Who are kununu's competitors?
Main competitors in Germany include glassdoor.com, xing.com, stepstone.de.
How does kununu make money?
Mainly employer branding packages, recruiting advertising.
Is kununu publicly traded?
kununu's ownership: Subsidiary of public company.
How many visitors does kununu get?
Third-party estimates place kununu at roughly 25 million visits per month, mostly from Germany, with 72% mobile traffic.
Is kununu safe?
kununu is an established jobs & careers site founded in 2007 and ranked #181 in Germany; use the official domain kununu.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskununu.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos