Duolingo
A gamified language-learning app and website offering bite-sized lessons in dozens of languages.
Duolingo at a glance
Duolingo is an education website and one of the most visited sites in United States, currently ranked #189 in the country. It was founded in 2011 by Luis von Ahn, Severin Hacker and is headquartered in Pittsburgh, PA, USA. Today Duolingo is owned by Duolingo, Inc.. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through subscriptions (super), advertising, in-app purchases. Its closest rivals include babbel.com, coursera.org, khanacademy.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| duolingo | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- duolingo.com
- Sector
- Education
- Owner
- Duolingo, Inc.
- Owner type
- Public company
- Founders
- Luis von Ahn, Severin Hacker
- Founded
- 2011
- Headquarters
- Pittsburgh, PA, USA
- Employees
- 800+
- Ownership
- Duolingo, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $900 million annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $900 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Duolingo operates an education platform focused on United States. A gamified language-learning app and website offering bite-sized lessons in dozens of languages. Revenue comes mainly from subscriptions (super), supported by the other lines listed below.
- Subscriptions (Super)
- Advertising
- In-app purchases
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #189 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| babbel.com | ≈ 72 million / month | #190 class competitor | — |
| coursera.org | ≈ 54 million / month | #191 class competitor | — |
| khanacademy.org | ≈ 36 million / month | #192 class competitor | — |
What is Duolingo?
Duolingo (duolingo.com) is an education platform serving users in United States. A gamified language-learning app and website offering bite-sized lessons in dozens of languages. It ranks #189 among the most visited websites in the country in this index, within the education category.
Who owns Duolingo?
The site is operated by Duolingo, Inc., founded by Luis von Ahn, Severin Hacker. The company was established in 2011 and is headquartered in Pittsburgh, PA, USA. It employs around 800+.
Traffic and audience
Traffic estimates place Duolingo at roughly 120 million visits per month, about 4 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Duolingo makes money
Revenue comes primarily from subscriptions (super), alongside advertising, in-app purchases.
Competitors in United States
Its closest rivals include babbel.com, coursera.org, khanacademy.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Duolingo is founded in Pittsburgh, PA, USA.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #189 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Duolingo?
Duolingo is operated by Duolingo, Inc.. Public company structure, based on public filings and press reporting.
Where is Duolingo headquartered?
Duolingo is headquartered in Pittsburgh, PA, USA.
When was Duolingo founded?
Duolingo was founded in 2011 by Luis von Ahn, Severin Hacker.
How many employees does Duolingo have?
Duolingo employs approximately 800+ people.
What is Duolingo's revenue?
Duolingo's revenue: ≈ $900 million annual revenue (est.).
Who are Duolingo's competitors?
Main competitors in United States include babbel.com, coursera.org, khanacademy.org.
How does Duolingo make money?
Mainly subscriptions (super), advertising, in-app purchases.
Is Duolingo publicly traded?
Duolingo's ownership: Public company.
How many visitors does Duolingo get?
Third-party estimates place Duolingo at roughly 120 million visits per month, mostly from United States, with 66% mobile traffic.
Is Duolingo safe?
Duolingo is an established education site founded in 2011 and ranked #189 in United States; use the official domain duolingo.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsduolingo.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos